Marketing & sales Essay Example

When an order is received from the administration section, it includes an identification tag that remains on the car until the finishing stages, guaranteeing that the car is built with the correct components and specifications. This ensures overall quality and works in conjunction with Kaizan and Jidoka to identify and resolve any production line issues, potentially leading to further improvements in factory and car quality.

The "just in time" system has an impact on production by guaranteeing competitive pricing and short delivery periods. Essentially, this system ensures that the materials needed to produce a car arrive during the next shift, as determined by the admin department. This way, the production line is not left waiting for materials and can utilize them within the 8-hour shift time.

Toyota minimizes stock levels to lower the cost of unused space and reduce the need for additional employees, resulting in lower prices. The Toyota Production System (TPS) ensures efficient production through automation, decreasing production and delivery times. The implementation of a "pull system" at Burnaston prevents waste and overproduction by only manufacturing cars when there is demand. This aligns with Toyota's commitment to environmentally friendly practices and reducing energy consumption.

Finance is a crucial department in the Burnaston Factory as it is connected to every other department. Its responsibilities include managing the budget received from headquarters in Japan and allocating funds to different departments within Toyota. The Finance department plays a significant role in helping Toyota Burnaston achieve its goals and objectives by ensuring the successful operation of these departments.

Administration department requires funding to pay suppliers and employee wages in order to ensure the availability of materials and payment for the workforce.

Marketing and sales department needs funding for advertising campaigns and market research to launch new product lines, like the Auris, which helps Toyota gain public attention and promote more effectively. Production department, controlled by administration, also requires funding to purchase raw materials for car manufacturing at Burnaston. Without financial support, Burnaston factory could face serious issues as lack of car production would result in no revenue and possible debt.

The finance department is responsible for ensuring that all profits recorded by the admin department are collected. They also ensure that all production costs, including fixed and running costs, are covered. These calculations are processed using databases, spreadsheets, etc., which help eliminate human error and ensure accurate figures. The finance department also generates important calculations such as break-even analysis to determine when Toyota will break even. Despite already producing profits, they may need to perform this calculation frequently to determine the point at which they will make a profit each month or year.

Toyota's management at the Burnaston plant efficiently and effectively coordinates information from various functional areas within the factory to gain an overview of its operations. Marketing and sales departments play a crucial role in providing insights on selling strategies and advertising approaches, taking into account the market segment and the specific product being marketed.

The production department gathers information on the number of cars manufactured and their speed. They also collect data on workers' kaizen results, which Toyota can evaluate to make improvements in productivity. The administration department provides information on car sales and production methods used. They also have data on customer orders and potential improvements in production methods. If there is a significantly preferred

component, they can create faster production methods for it. The finance department provides figures on profits and breakeven, which demonstrate Burnaston's success.

Toyota uses information from different departments to assess and improve work conditions, productivity, and profit. The cooperation among functional areas is exemplified by the recent launch of the Toyota Auris, a new production car aimed at revitalizing their product lineup and offering modern and reliable vehicles to the public. The development of the Auris begins with market research, which is funded by the finance department and carried out by marketing and sales. This research helps identify customer preferences, determine market segments, and establish price ranges for the car.

The project development team is funded by the finance department and coordinated by admin to produce a prototype car. The production process will determine if it works and evaluate mass production feasibility. The finance department will assess the financial viability, including break-even analysis and the cost of manufacturing new product lines for this car. Management finance and administration will estimate the overall feasibility of the project, considering costs and benefits to decide its future.

Toyota incurs various costs, including retooling production costs, which involve bringing in more machines. They also have to cover expenses related to employee training and recruitment, as well as payments to suppliers for materials. Additionally, Toyota is responsible for the costs of marketing, such as maintaining and paying for the website. These costs encompass retooling production lines for manufacturing and assembling new components, constituting fixed costs.

Wages and training for the staff operating the production line are necessary in order to ensure successful car production. This could present a risk for suppliers who must invest

in new machinery to produce the required parts for Toyota. Additionally, Toyota will incur marketing expenses to sell the car. However, introducing a new product line has the advantage of keeping Toyota in the public eye and ahead of competitors. Furthermore, it has the potential to increase profit and expand the company.