Marketing proposal for a new product. Essay Example

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Our sales methodology focuses on providing accurate information to our target customers, ensuring that those who can afford and appreciate the product are aware of its existence without pressuring them into purchasing if it doesn't fit their budget. When marketing our products, it is crucial that all visual content and promotions convey a sense of quality and fashion. We must avoid associating our product with low-quality catalogs or poor illustrations as this may undermine its true value.

To build brand awareness in the overall fashion market, we have planned heavy promotion at the upcoming Fall Fashion Show in October 2003. This event will serve as a platform to showcase our product's design and value. Additionally, we will host a special open invitation session and cocktail reception dedicated to introducing the product after the fashion show ends. Exclusive special pricing discounts will be offered to attendees from our mailing list during this session. The advertising campaign, which includes print materials, will start in November and will be prominently featured in the show program.The campaign, which will last until May 2004, includes both an email and web campaign beginning in November. The Lightproof website will feature a link as part of this campaign.