Marketing Assignment Essay Example

some side dishes. KEF competing the competitors 'and maintain a strong relationship with its customers under consideration of its Macro and Micro environment very efficiently . KEF has segmented its market on the basis of segmentation like; Demographic, Cryptographic, Geographic, and Behavioral . KEF is showing certain buying behavior . KEF is following of market penetration, marketing development and product development for increase of its customers.

KEF employs production, marketing, and social marketing strategies to enhance its market share and drive growth. The company actively seeks input from customers to assist in the evolution of their menu and offerings. Furthermore, KEF demonstrates a robust demand for HALL products.

STRATEGIC PLANNING

Strategic planning involves developing and maintaining a match between an organization's goals and capabilities and the changing marketing opportunities. It brings the mission and vision of the enterprise to life.

A comprehensive strategic plan is developed by top managers, considering both internal and external factors. This plan is then communicated to all stakeholders, including those within and outside the company. Strategic planning comprises defining the organization's strategy and making resource allocation decisions to implement that strategy. To establish the organization's path, it is crucial to evaluate its present state and identify possible courses of action.

Strategic planning typically focuses on answering three primary questions through its actions, recipients, and pursuit of excellence. These questions include: 1) "What is our course of action?" 2) "Who are the intended recipients of our efforts?" 3) "How can we attain excellence in what we do?"

STRATEGIC PLANNING INVOLVES:

Current Situation Analysis includes Segmentation Analysis, Strength, Weakness, Opportunities, and Threat Analysis, Core Competencies Analysis, Key Success Factors, Business

Unit Strategy or Business Plan, and Balanced Score Card Evaluation. KEF aims to increase its market worth value and market share through strategic planning.

They have a well-defined strategic planning method. They efficiently develop operational plans, such as opening branches in areas where they can generate more revenue than planned. For example, KEF has opened branches at lower costs to penetrate new markets. Once they deem it successful, they open new branches. Operational plans also involve launching new products to innovate their product line for customers. KEF aims to be the leader in Western-style quick service restaurants by providing friendly service, good quality food, and a clean atmosphere. As an internationally renowned fast-food industry, their main ambition is to enhance and maintain quality in the fast-food industry. Their goal is to capture the fast-food market by expanding their branches worldwide and offering their products to everyone.

The goal is to enhance profitability by providing superior satisfaction and improved amenities to customers. As a restaurant company, our passion is to bring joy to people's faces globally, consistently satisfying them with our food and outperforming other competitors. The primary focus is on managing restaurant operations as that is where the customers are served. We appreciate and acknowledge the contributions of every individual at KEF.

The objective is to continuously evolve and enhance training, aiming to achieve excellence. It is important to maintain open, honest, and direct interactions among team members. Upholding the highest standards of personal and professional integrity is crucial. Encouraging new and innovative ideas is vital for competitive growth. Recognizing and rewarding actual outcomes rather than efforts is emphasized. There should be a dedication to

ongoing development in sales, profit, and organization size. Collaboration as a unified team is essential.

The KEF policies are known for their excellence in maintaining high standards. These standards are represented by the acronym CLEANLINESS, HOSPITALITY, ACCURACY, MAINTENANCE, PRODUCT, and SPEED OF SERVE. KEF policies revolve around these standards, with a focus on providing top-notch hospitality to employees in addressing their issues and safeguarding their privacy. The CHAMPS standard library outlines the procedures and rules, which are only accessible to employees. These procedures include ensuring the safety of products and employees by providing sanitation measures to maintain a clean and hygienic kitchen environment.

CUFF'S AIM AND OBJECTIVES

The main goals of KEF are not solely focused on generating profit by selling chicken, but rather on expanding as a business. This expansion can involve becoming a global enterprise or simply opening more restaurants throughout the country in order to enhance service speed and quality, and surpass competitors like McDonald's, Burger King, and Pizza Hut. Another objective is to establish an organization committed to excellence, consistently offering high-quality products and services that provide value to customers.

Commit to innovation for continuous improvement and growth, consistently striving to be the leader in the changing market place. Generate superior financial returns and benefits for our owners and employees.

SEGMENTATION MARKETING ANALYSIS OF KEF

Market segmentation is a marketing strategy that entails dividing a wider target market into consumer subsets who share similar needs. It then aims to specifically target these customer segments by addressing their common needs or desires, utilizing the media preferred by each segment.

Market Segmentation involves dividing the target market into homogeneous

groups in order to identify and fulfill their specific needs. There are four bases of market segmentation, and KEF has utilized this strategy to cater to the diverse needs of its customer groups.

GEOGRAPHIC SEGMENTATION

Geographic segmentation involves dividing the market based on geographical units, such as nations, states, regions, counties, cities, or neighborhoods. Companies can choose to operate in specific locations or cover a wider area while keeping local variations in mind.

The benefit of this method is that it allows KEF to personalize its marketing strategies according to the preferences of different customer groups in various locations, such as riding areas, neighborhoods, and individual stores. With a worldwide presence of more than 20,000 outlets, KEF divides its market into different regions and provides a variety of chicken choices specifically designed for the tastes of each country. Moreover, KEF takes population size into consideration when dividing its market.