Marketing Arithmetic Essay Example
Marketing Arithmetic Essay Example

Marketing Arithmetic Essay Example

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  • Pages: 1 (255 words)
  • Published: March 22, 2018
  • Type: Essay
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Increasing both the retail margin per unit and the wholesale margin per unit results in a decrease in the manufacturer's selling price as it reduces product costs coverage and increases profit. Unit contribution refers to the money left after selling a unit to wholesalers and paying variable costs, making high unit contribution preferable for profitability. This means more money is available after covering fixed and variable costs. When retail and wholesale margins increase with a fixed retail price, the unit contribution decreases because less money is needed to maintain profit impact. If any of the fixed cost factors increase, more units need to be sold to break even, requiring an increased market share. To increase Profit Impact, there should be a decrease in the retail margin per unit. An increase in Bra

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nd Market Share leads to higher Profit Impact while reducing Advertising Budget results in an increase in Profit Impact. However, conflicts may arise due to different groups pursuing their own agendas or purposes within this strategy. For example, the finance team aims to increase profits by increasing the retail margin/unit.However, the advertising team may need additional funds to create better advertisements, potentially reducing profitability. To achieve optimal results, it is important to balance brand market share, retail margin per unit, and advertising budget. Both teams may want to increase their expenses for improved outcomes, but considering the bigger picture is crucial in attaining the desired result of increased brand market share with a reasonable retail margin per unit and advertising budget.

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