Market Star Human Resource Management Analysis Essay Example
Market Star Human Resource Management Analysis Essay Example

Market Star Human Resource Management Analysis Essay Example

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  • Pages: 2 (339 words)
  • Published: April 21, 2018
  • Type: Analysis
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MarketStar, founded by Alan Hall in his Ogden, Utah basement in 1988, is a sales and marketing outsourcing company that offers retail, VAR (Value-added reseller), and direct sales solutions for leading and emerging companies. With its proficiency in recruiting professional outsourced sales staff who deliver actionable knowledge, MarketStar consistently produces predictable and profitable results. The company uses skilled sales and marketing professionals along with industry-proven go-to-market tools to help clients accelerate sales and achieve market dominance. It currently has approximately 2,500 employees serving clients across six continents. As part of the Omnicom Group (NYSE: OMC), MarketStar collaborates with other members to better serve its clients. Dave Treadway serves as the president and CEO since 2003 responsible for the strategic leadership of MarketStar. Under Treadway's direction, the company has accelerated investments into thought-based leadership such as market analysis. Its Fortune 500 cli

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ents include Hewlett-Packard (14), Verizon Communications (17), Microsoft (44), and Cisco Systems (71). The employees generate approximately $5 billion in annual sales for these companies combined each year.MarketStar aims to prioritize various aspects of Human Resource Management, including employment security, selective recruiting, fair compensation and incentives, employee ownership and empowerment, information sharing, self-managed teams, training and skill development, and promotion from within. However, as MarketStar represents contracted companies who may decide to terminate their services resulting in potential job loss for the represented teams; they do not guarantee employment security. Notwithstanding this fact, MarketStar endeavors to relocate affected employees to other available teams when necessary. Despite the absence of a guarantee of future work opportunities at MarketStar; the majority of surveyed employees feel reasonably confident about their job security. In some cases where accounts close

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down unexpectedly; employees have been successfully relocated to different teams within the company.

In terms of employment security rating at MarketStar is considered average with no assurance regarding lifelong work. Nevertheless; it strives towards retaining its present employees by selectively hiring individuals that cater to a broad range of businesses according to clients' requirements. The company posts job openings on its website along with comprehensive summaries outlining each role's responsibilities.

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