Powerbike is a local household endeavor in Thailand. Powerbike opened one-stop retail merchant bike in 2006 at Roi Et. Thailand. Roi Et is a metropolis in north east portion of Thailand. Powerbike sell a batch of sort of motorcycle. and besides the motorcycle with a specialisation map. Powerbike besides provide for service and mending for the motorcycle. Furthermore powerbike is a one-stop retail merchant within quality and sensible monetary value.
In the Marketing Segmenting there are four sort of cleavage. they are Behavioral Segmentation. Demographic Segmentation. Psychographic Segmentation. and Geographic Segmentation.
Behavioral Segmentation is the most powerful type of cleavage because it uses existent consumer behavior or merchandise use to do differentiations among market section ( Farrell & A; Hartline. 2005 ). Demographic Segmentation consists of spliting the market into group based on variable such as age. gender. household size. household life rhythm. income. business. instruction. faith. race and nationality ( Kotler. Brown. Adam & A; Armstrong. 2004 ). Psychographic Segmentation is based on consumer feature. Psychographic Segmentation is based on differences in psychological traits ( personality properties and motivations ). cardinal demographics. and life styles ( the look of the two former classs ) ( Elliot. Rundle-Thiele. & A; Waller. 2010 ). Geographic Cleavage are the countries in which purchasers reside. such as coastal. inland. urban. rural. tropical and temperature ( McColl-Kennedy & A; Kiel. 2000 ).
Actually. the chief map of the selling cleavage is to research more. to put the mark market. This cleavage will helpful for the seller to put their mark market. base on the behavioura...
l cleavage. demographic cleavage psychographic cleavage or base on country. utilize the geographic cleavage.
Q1. Based on Powerbike. Roi Et —provide a elaborate description of 2 market section profiles from their current consumer market. ( use specific demographics ; psychographics & A ; behavioural variables ) . Why are these two sections different?
Demographic cleavage is segmentation base on variable of people. such as age. household member. life rhythm. income. business. instruction. faith. race and besides nationality. Base on the demographic cleavage. this cleavage can do the particular of the mark market. For illustration in the norm of age. child in a household will utilize child motorcycle. when the child turning up. go a adolescent. the adolescent will alter the motorcycle to the suited size. When the adolescent becomes an grownup. the grownup will alter the motorcycle once more. and will utilize an grownup motorcycle. Furthermore in income. person who had low income. second-rate income and high income will hold different thought. Levels of income will do people believe in the different ways and impact the manner they make determinations besides. Peoples with high income will buy a motorcycle within good quality and besides take the motorcycle within specialisation cabal. However people with in low income will buy a motorcycle base on what they needs.
Psychographics cleavage is a cleavage base on consumer feature. Psychographics cleavage makes us understand the manner consumer act and believe ( McColl-Kennedy & A; Kiel. 2000 ). In this psychographics cleavage. adolescent from high category household for illustration. the adolescent will pass more money to buy something. When they buy
motorcycle. they will take motorcycle with specific map such as. bike motocross ( BMX ) this motorcycle can make dirt leaps. mountain motorcycle. or a motorcycle with high velocity.
Behavioral cleavage is one of the most powerful more so the other of cleavage. Behavioral cleavage is base on people attitudes and behaviour. For illustration there is a celebrated trade name of a motorcycle. with a good quality and besides sensible monetary value. a somewhat difference in monetary value. people may non believe about it. because of people already known about the trade name and besides the quality. Hence. people will believe with that trade name and purchase it.
Every section has different consequence to put the specific mark market. In this instance. powerbike use two different cleavages to put their mark market. First powerbike usage demographic cleavage and the 2nd. powerbike usage psychographics cleavage. Demographic cleavage is to put their mark market base on their age. household member. life rhythm. income. business. instruction. faith. race and besides nationality. In other manus. powerbike usage psychographic cleavage to put the feature of powerbake client feature. All people. in all age can utilize motorcycle. Furthermore people have their ain ground to utilize motorcycle. There some people use bike as their transit tools. there some people use bike as their avocation or to make some athletics activity. For illustration university pupil and homemaker they use motorcycle for support their activity and besides they use motorcycle for different ground and major besides.
First. base on demographic cleavage. a university pupil and a homemaker will believe. purchase and usage motorcycle for different ground and besides different map of the motorcycle. University pupil will utilize motorcycle as their transit tool. and besides in their ages. they need a stylish motorcycle. Therefore most of them will travel to buy bike motocross ( BMX ) motorcycles. Since they think this type of motorcycle is stylish and non bad at the velocity besides. With this sort of motorcycle they can make dirt leaps. street siting and besides in a few country there are BMX ranching. However. for a homemaker. she will non buy BMX motorcycle because it stylish. She will believe to utilize motorcycle in the other ways. For illustration. when she go to the market. and she buy many things such as. vegetable. meat. and other things. She will necessitate a motorcycle with the basket in forepart of the motorcycle to set all of their things. so it will do her easier to convey their things and more simple. Furthermore in a homemaker ages. they will believe more about the quality and value of the motorcycle non like a university pupil.
Second. base on psychographic cleavage. in a pupil and homemaker life style will be so really different. Student. who likes to make ranching. will buy a motorcycle with a high velocity of motorcycle. They will buy route motorcycle. besides known as rushing motorcycle. because it is the fastest and besides lightest motorcycle class. In other manus. homemaker will buy a motorcycle base on the quality. monetary value and besides the map. The homemaker will take motorcycle that will assist her a batch.
- Audience Theory
- Brand Management
- Competitor Analysis
- Customer Service
- Discount Store
- Electronic Commerce
- Fixed Cost
- Internet Marketing
- Laundry Detergent
- Market Research
- Market Segmentation
- Marketing Management
- Marketing Mix
- Marketing Plan
- Marketing Research
- Marketing Strategy
- Online Shopping
- Point Of Sale
- Product Differentiation
- Promotion And Marketing Communications
- Research Methods
- Supply And Demand
- Total Cost