Management
Management

Management

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  • Pages: 7 (3464 words)
  • Published: November 11, 2018
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Executive Summary

In relation to the Olympic Games which are due to be held in the year 2012 in London this paper serves to explore the impacts that this world wide athletic competitions will have on the Bedfordshire Swan Hotel as one of the service provides in regard to the hospitality management industry. The paper will also focus on the strategies which the hotel might have to employ in readiness for this big event. The paper will focus on highlighting on the opportunity that the Olympic Games might present to the management of Bedfordshire Swan Hotel in tapping out financial resources from the visitors who are expected to have a lot of money to spend. The paper will conduct an analysis on three business elements of The Bedfordshire Swan Hotel that is its business environment, marketing and financing. From the analysis that will be conducted the findings revealed will help in modulation of some commendations that will be gathered will there come some of the recommendations that will help the hotel to forge forward into preparing on how to maximally capitalize on making profits out of the Olympic Games Competitions. After the analysis and evaluation of this big opportunity, it was noted that the large population that will be drawn in by the competitions will have a lot to offer in terms of financial resources. The conclusion was that the hotel might not be able to take full advantage of this opportunity if some aspects like marketing and financing are not adequately addressed. These hurdles are discussed in details and appropriate recommenda

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tion given to fill in the gap.

Introduction

The 2012 Olympic Games are just around the corner with the City London being the main host to this world wide athletic activity. This report is based on the fact that the city of London will be flocking with athletic fans from all over the world and the residents can already anticipate the many opportunities that come around with having the privilege of hosting this very important global activity that takes place after every four years with the most deserving countries being chosen as the host. In this light many entrepreneurs are already preparing to take full advantage of all the benefits that their business can attract out of harnessing the financial resources that visitors from all over the world bring with them. These kinds of activities are marked by a lot of spending from both individuals and corporations who are looking for goods and services that will match the value that they attach to their moneys.

The focus of this report will be based on how The Bedford Swan Hotel can take this opportunity to its full advantage by harnessing the resources that the voluminous crowd which will be attracted to London by these Olympic Games might have to offer. Being one of the leading service providers as far as hospitality management is concerned, by offering quality services the hotel can exploit this precious and rare opportunity in making good money out of exploiting this rare market that the Olympic Games will present to them. This would be through maximizing on offering quality accommodatio

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and rest services, food and beverages for fans and teams from participating countries in addition to conference rooms for athletic officials and any other interested parties.

The scope of this paper will be identifying the current situation and position of the hotel as far as provision of the following services is concerned which will come after a brief background on the Bedfordshire Swan Hotel. The paper will try to create prospects on how the hotel can improve on what it has in its menu in regard to the above services to best suite the demand that the influx caused by the flocking fans, athletes and their officials will call for. This will be through focusing on the following three elements of business which include marketing, the hotel’s business environment and finance. The finding from the above inquisitions will help come up with conclusions on what is expected during the Olympic Games which will help in informing the formulation of recommendations that the hotel can use as its guidelines to approaching the Olympic Games.

Background

Being the host of the Olympic Games can be of real benefit to the host country which is distributed in the different organizations operating within this country as well as its citizens. The organizations within the city hosting these games are expected to prepare in advance and to adjust themselves to benefit from the economic benefits that come along with the Olympic Games. In the countdown to the 2012 Olympic Games, it is upon the relevant committees as well as the organizations within the Bedfordshire and Luton to prove to the world that indeed they up to the challenge of hosting the 2012 Olympics. As a result, the Bedford Swan Hotel is an integral part of the organizations that are expected to boost This paper is based on the topic, ‘The impact that the 2012 Olympic Games could have on Bedford Swan Hotel in Bedfordshire and what the hotel needs to do in preparation for the Games’. In determination of this, thorough research was conducted in regard to the above named topic, findings presented, a conclusion and the recommendations.

Bedford Swan Hotel is a fully refurbished four star hotel that is located in the town centre a thirty minutes drive from the airport (London Luton). This hotel is designed to meet the needs of both the leisure as well as the corporate guests in terms of hospitality.

Findings

After carrying out the research, the findings proved that there were a lot of economic benefits that lay with the fact that Bedfordshire was hosting the Olympic Games. It was therefore economic to undertake the findings and the recommendation of this report to ensure that the organization utilized the golden opportunity to the maximum.

Business environment

One of the major analyses that was conducted in regard to the impact that would be caused on Bedford Swan Hotel and its operations is the PESTEL Analysis (Macro-Environment). This was one of the major analyses that would enable the management team of Bedford Swan Hotel settle for the best decision in regard to the necessary plans that needed to be put in place. The PESTEL

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