Magazine advertisements Essay Example

large yellow lettering on the top left corner is noteworthy for its effective use of text.

Located in the lower left corner, the background paper has been torn off to reveal the phrase "Obey your Thirst" in white letters against a black backdrop. The wording is favorable towards Sprite as there are no negative connotations associated with their brand. The language incorporates wordplay with the phrase "...

A humorous approach is used in the new and exciting angle of Sprite's advertising campaign, where they showcase tilting the bottle to a 470 angle for maximum efficiency. This method is effective as it stays in the minds of viewers who recall advertisements with a comedic twist.

Traditionally, changing the approach of a product would involve trying a new marketing strategy such as inducing a "celebrity" to consume Sprite. However, in my opinion, the advertisement for Sprite in question employs a clever tactic. The advertisement's humour is easily understood and stays with the viewer, prompting them to purchase Sprite. The USP of Sprite is that it is a trendy, refreshing drink. The advert portrays the company as having a comical aspect to it; this is evident through their use of a word with dual meanings.

It is apparent that they have found success with this advertising approach, as it has been employed in other advertisements. I personally find this advertisement to be effective in generating a desire to purchase Sprite. Another ad promotes Kellogg's Pop Tarts, which are a type of snack biscuit with jam filling that can be consumed either hot or cold. The advertisement features a CD case with a Pop Tart on the front cover, showing a bite

taken out of it and strawberry filling spilling out.

The image of the Pop Tart is so enticing that it causes your mouth to water and arouses your appetite. The wavy lines surrounding the Pop Tart and text imply that they are racing towards the viewer, possibly suggesting that the product is hot. The blue shaded heart-shaped backdrop behind the CD case is distinct. Additionally, red is used on the CD case to capture the attention of consumers, as it has been demonstrated to be effective. The intended audience for this item is individuals between the ages of 8 and 20.

The intended consumers of this item are connected to its unique selling proposition (U.S.P.). The initial component of the U.S.

Pop Tarts are geared towards a younger demographic due to their contemporary style. The name "Pop Tarts" is a play on words, referencing both their ability to "pop" out of the toaster and their association with popular music, or "pop" on the charts. The brand uses a CD case and accompanying text to convey this message. The simplicity of eating Pop Tarts also makes them appealing to younger generations.

Here's another unique selling proposition (U.S.P) for you: these snacks can be consumed straight out of the package or popped in a toaster and eaten warm, making them perfect for those who need a quick breakfast before rushing out the door.