Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix.

Question
Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ______________ approach. – Q/A (Question and Answer)

Test Answer

Answer:

Multiple target market approach

Recource MKG 300 Chapter 4

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