Jarlberg Cheese company Essay Example

development partners and capturing market share. Even though no e-business company has established itself as the main player, Jarlsberg Cheese must enter the market in time to secure a portion of it.
Aspatore, Jonathan R.

(1989) 2.0 Overview

Jarlsberg Cheese is a newly established business that aims to capitalize on the rapidly growing internet-based services market in Eastern Europe, a largely overlooked section by most businesses. Our company is confident in capturing a significant market share.

2.1 Ownership

Jarlsberg Cheese is privately owned by its founder, Dr.

The majority shares are held by Eunice Oyulu, while there are also four other part owners who do not own more than 16% but are actively involved in decision making. This information is cited from Arkebauer, James B. (1995). 2.

The senior management has invested $600,000 for the start-up expenses, while others have also contributed to cover the cash requirements. Currently, our corporation is looking for $2 million to fund technology development. Moreover, Aspatore, Jonathan R. (1989) also discusses the company locations and facilities in section 2.3.

Our company's main focus is on Eastern Europe, where we have established ourselves in close proximity to residential areas and social activities. Our offices are equipped with service departments, a showroom area, and a training area. Additionally, we have a team of attorneys who provide legal services to our clients at reduced rates, which we offset through high volume. (Source: Arkebauer, James B. (1995). 3.)

The description of the product and service involves subscribers paying a monthly premium as insurance for selecting from a range of packages that cater to their individual needs and budgets for a lawyer's assistance. Arkebauer, James B. (1995) emphasizes that these needs

vary. Additionally, the parent company offers supportive sales literature in the form of magazines, DVDs, and CDs that are available for purchase.

We update our literature messaging periodically to enhance our company's reputation. Per Arkebauer, James B. (1995), staying up-to-date on emerging technologies is essential to maintain our premier position. It's imperative to improve our comprehension of cross-platform technologies in order to support networking.

James B. Arkebauer's "4.0 Market Analysis Summary" from 1995 emphasizes Jarlsberg Cheese Company's focus on small businesses, both locally and internationally. The company prioritizes online-based business and operates in local markets and offices. However, segmentation can be difficult due to limited information available about the target audience.

Although the available population does not present an easy classification that covers all characteristics of our target market, Mike, P. McKeever (2007) indicates that most of the market research will be carried out through personal means with the objective of promoting the new company and establishing a connection with the local community.

The focus of the project is on conducting surveys and interviews of consumers and holding meetings with council and retailers. The aim is to collaborate with stakeholders to increase the likelihood of meeting or surpassing customer expectations. Regular interaction with stakeholders will be maintained to ensure that the quality of products offered remains superior to competitors and to enhance the reputation within the community.