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Home Page Test Answers In the Mercedes dealer network, individual dealers are given the sole right to sell Mercedes vehicles within a defined geographic area. What type of distribution does Mercedes employ? - Q/A (Question and Answer)

In the Mercedes dealer network, individual dealers are given the sole right to sell Mercedes vehicles within a defined geographic area.

Question
In the Mercedes dealer network, individual dealers are given the sole right to sell Mercedes vehicles within a defined geographic area. What type of distribution does Mercedes employ? – Q/A (Question and Answer)
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Jay Barber

Test Answer

Answer:

exclusive distribution

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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