If you ever watched a television commercial and at the end of the message wondered what it was promoting, you may have had trouble __________ the IMC message.

Question
If you ever watched a television commercial and at the end of the message wondered what it was promoting, you may have had trouble __________ the IMC message. – Q/A (Question and Answer)

Test Answer

Answer:

decoding

Recource Marketing Final: Ch. 17

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