Harrods: Increasing Brand Awareness Through Social Media Communications Essay Example

in patronizing the business during charity contributions. This helps elevate an image of trust translating to better overall perception of the company. Through touting a company’s earnings, overall economic impact as well as job creation can help establish it as a part of a city’s economic engine. Therefore public relations are all about building relationships to advance promote and benefit the reputation of a business regardless of the size.

Analysis how Harrods use social media to promote awareness

The success of a business depends on being able to anticipate changes to the environment and to respond to creativity and flexibility. Since the nature of communication is changing with time, a business needs to embrace social media channels such as Facebook, twitter and LinkedIn and use them for a purpose of communication to a broad audience. For instance, the case for Harrods, it has effectively used social media to promote its luxury brand to the loyal customers, not forgetting new and future audience. It ensures that its brand remains current and relevant through monitoring and looking for existing new opportunities and trends.
Evaluate the effectiveness of Harrods use of social media in recruiting new staff

Recruitment refers to the process of building a sustainable labor force by identifying the highly qualified, equipped, competent and academically ready talents. The labor force that is adaptive and responsive ensures sustained growth of the firm. This is applicable in the case of Harrods whereby they social media is used as the main tool to locate individuals who can commit themselves to the strategic and global vision of the firm. Based on the evaluation criteria utilized whether to establish a brand reputation or to recruitment

through online sources, it is important to look into the exposure of content and message at first. Since many individuals are looking for job opportunities, Harrods has a clear understanding on the qualifications required, the process of recruitment from the start of submission to feedback. The social media of Harrods clearly speaks to the prospective candidates who are looking for jobs, which could easily be understood. With this, Harrods becomes more persuasive to invite those who are willing to work with the company.