Frazier vs Twitchell Essay Example
Frazier vs Twitchell Essay Example

Frazier vs Twitchell Essay Example

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  • Pages: 3 (757 words)
  • Published: September 22, 2017
  • Type: Essay
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James Twitchell and Ian Frazier, both authors who have written on the subject of American consumerism, approach their essays in distinct ways despite the similar topic. While Frazier's approach differs from Twitchell's in "Two Cheers for Materialism," who takes a more serious stance on the issue.

Although taking different approaches, Frazier's "All Consuming Patriotism" and Twitchell's essay both spotlight America's fixation on consumerism. Frazier opts for a humorous perspective whereas Twitchell leans toward criticism of what he deems a "mallcondo culture". He cites multiple sources to support his argument, relying primarily on outside facts rather than personal opinions. Twitchell contends that, while people across all cultures enjoy "things", America's greater abundance of material possessions results in its status as a consumer nation. The author notes that commercialism has traditionally been a Western ideal and points out th

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at America's consumer culture is frequently blamed for issues like eating disorders and depression.

Although some argue that money cannot buy happiness, Twitchell believes that commercialism plays a role in societal issues rather than being the direct cause. He maintains that Americans have found joy in spending money, and sees consumption as a means of creativity and liberation from social hierarchies. Ultimately, Twitchell reassures his audience of his stance on this topic.

Both authors have different views on America's consumer culture. While one author believes that it is becoming the culture of the world, the other takes a comical approach and sees consumerism as a necessary civic duty to support the country in times of need, displaying patriotism through shopping.

By delving into history, the author presents a contrast between Americans during the Civil War and contemporary times. This contrast emphasizes the diverse

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opinions Americans hold about our nation and what we can do to benefit it. During the Civil War, women crafted and sent provisions when the nation required them. In modern times, however, we tend to purchase supplies in response to national crises. The author argues that the past contributions of civilians far surpass current efforts to aid soldiers.

Although there is a common feeling of patriotism among individuals, the expression of this sentiment varies in the current era. The author suggests that Americans possess a desire to contribute to their country, yet often resort to displaying American flags on their vehicles and in home windows. However, the author believes that visiting the mall is not a productive way to assist the nation as "citizen is honorable; shopper is not". Despite both authors aiming to champion their respective ideologies, they utilize very different methods. Twitchell employs a mature and factual tone while incorporating external sources to support his argument.

While both Frazier and Twitchell cover similar topics in their essays, their approaches are quite different. Frazier relies heavily on personal beliefs and humor to convey his views, whereas Twitchell presents a more convincing argument that is supported by external sources. In fact, Twitchell can be viewed as a superior salesperson thanks to his use of references from anthropologists and historians, quotes from Karl Marx's The Communist Manifesto, and commentary on Max Weber's The Protestant Ethic and the Spirit of Capitalism. Rather than dismissing consumerism outright, Twitchell argues that it is often misunderstood and can actually be a solution rather than a cause of society's problems.

In his essay, the author does not condemn the urge to buy things to

demonstrate our social status, instead suggesting that commercialism has brought more pleasure than discomfort to our lives. He refers to Stanley Lebergott's work Pursuing Happiness, which supports the idea that Americans achieve happiness through consumption. The essay also refers to statistics on American buying habits across a variety of products. The most compelling argument, however, is that consumer culture has empowered individuals to break free from social class constraints. This has made it possible for anyone to be part of the "in crowd." Although the author is more persuasive, I personally feel more in line with Frazier's "All Consuming Patriotism."

The reason I shop during times when our country is in need of help is not due to materialism, but rather a belief that Americans are unsure of how to contribute during trying times. Following 9/11, the president urged citizens not to stop shopping, and advertisements encouraged vacations. However, during the Civil War, women actively contributed by making and sending supplies while raising funds.

Although I concur that shopping is not a means of making a difference, it remains unclear what other measures can be taken to assist.

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