Uniqlo Supply Chain Essay Example

make the buyer power high. There are lots of choices into the market. Moreover the switching cost is low.

Customer can switch to any brand at any time. However, brand loyalty can make buyer power low. Strong brand loyalty could possibly make the buyer power low. Competitor Analysis Local Competitors There are three main local competitors of Uniqlo competed in the market. They are Bossini, Giordano and Muji. Bossini International Holdings limited is honking based apparel company. It has established itself as a brand owner, retailer and franchiser. It has got 551 directly controlled and franchised stores, 322 export franchised stores and 178 directly controlled store.

Bossini has got a brand level because of its comfortable apparel, easy to mix and match. It is called as family fit brand in the market. This company is continuously built its brand awareness to the customer. The supply chain of the company becomes shorter. It has shortened its product cycle from design to the store. It has also continued to build strong ties with product cycle and design. A high tech IY system is going to establish to expand its profitability in the future. . 2) Giordano It has established in 1981 and come into the market with unique apparel.

It is one of the popular retaliler in asia pacific region . It has employed 11000 employee in 1895 stores which is operated in 30 states worldwide. It is one of the strong local competitor of Uniqlo. It has named as one of the most successful homegrown retailers. It has expanded its business internationally after the initial success in Hong kong, mainland, Taiwan and Singapore. The success of this retail company

because this retail company is strategically sound. It has followed by a philosophy “ for the people”. This philosophy is constituted with some strong words.

Quality, knowledge, innovation, service and simplicity are those words which makes Giordano to go through in a peak of success. Few fundamental basic make the company as loyal brand for the customer like as simple design, quality, attentive customer service, value for money are at the core of its branding philosophy. However, the range of its clothing apparel is low. International Competitors 4) Gap Gap is one of the main competitors of Uniqlo which is international recognized brand. It has come into the market 1988 with a different and unique style in clothing line.

It has built its brand loyalty all over the world. Brand loyalty is one of its core factor to become sustainably profitable. Gap is particularly looked through its brand development. The branding strategy of gap is followed from design to marketing, merchandising to customer. This company is always keen to establish its brand. It is always looked for a brand which can cover a unique style with a high quality and in a reasonable price range for all age’s people. 5) Benetton This company is named   by the owner family name Benetton which is formed in 1965. It has got 800 stores over 120 countries all over the world.

It has just started its journey with 5 stores which situated locally. It has generated 2 billion euro of revenue every year. It gas got 5500 network of contemporary store all over the world. It has come into the market with fashion apparel covered with high quality, style and passion.

It has made its own brand in the market. It has got a high tech IT department which helmed to make 160 million garmnets product annually. It has got superior value in the market because of its quality and creativity is maintained in every sphere of its production process. 6) Zara

Zara is one of the top clothing brand all over the world. This is the number one competitor of Uniqlo and all other brand. It has got 1603 store in 78 countries of the world. Those stores are located in world largest cities. This retailer proved that international footprint could face any interruption in order share a fashion culture. It has made its strong branding loyalty in all over the world. The designed process is close to the customer of this retailer. A number of 200 staff make a creative team which process the information comes from the store, market and also process the demand desires of the customer.

Zara is well tuned with its customer. Their customer helps them to make shape of their idea and trends. This is one of the strong secret of Zara’s profitability in the market. 7) H&M H&M is one of the top retailers in the world started its journey since 1947. It has come into the market with a unique fashion of clothing line. It has offered product to the customer with a unbeatable value of high quality cloths in best prices. The supply chain is continued by the idea to store. First it has established idea and design then planning the range, production, logistics and distribution to customer.

The process is continued in this way. This retailers is always

looked for the best design with a quality. It has established a strong brand loyalty b offering quality product with best prices. Revise the Supply chain of Uniqlo: Uniqlo have pursued the same strategy as its competitors done for its international expansion. It has followed with the product differentiation, low cost production, market saturation and so on. It is very much important for Uniqlo brand to look up the need of the customer in different ages.

They should concern about the customer needs in different age structure and preferences. It has taken into priorities of brand development. Brand awareness in one of the most important concern of Uniqlo now this days. They should look after brand development. Moreover, the It department must be ore efficient then before. It could make it more profitable and efficient in order to product design and meet the customer. This is vey much important that the efficiency level should be same in the all the step in order to design the product and sell to the customer.

It should look after advertising to make the brand awareness. The Uniqlo could make it more distinct brand by opening more flagship store. Thus, it could make a strong branding demographically. Moreover, Uniqlo could open with a new trends of cloths with a new horizon which could be plausible for this retail brand. Furthermore, Uniqlo should look out the quality and the price. They should offer the customer high quality product with a best price. Thus it could make more profit and its brand will be stronger then before.