The Grizzly Bear Lodge Persuasive Essay Example
The Grizzly Bear Lodge Persuasive Essay Example

The Grizzly Bear Lodge Persuasive Essay Example

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  • Pages: 3 (806 words)
  • Published: February 11, 2017
  • Type: Essay
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Situated on the fringes of Yellowstone National Park is The Grizzly Bear Lodge, a quaint establishment owned by Diane and Rudy Conrad. Though small with space for 40 guests across 15 rooms, it possesses considerable charm. Active from May to September and briefly in April, the owners are considering enhancing their scope by adding an additional 20 rooms. Several factors influence their plans to grow their business, including their steady annual revenue of $70,000.

While enlargements might accommodate more patrons at the inn, there is a fear that it might compromise the extensive client service currently offered (Bateman). The term "feed forward control", also known as preventive control, is used to detect and prevent standard deviations before they occur. This control is mainly centered on human, material, and financial resources within a specific organization (Cliff). If Rudy and D

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iane consider expanding their enterprise, this control would guarantee that they are financially capable of doing so.

The Conrad's will be catering to at least an additional 40 guests, providing breakfast along with a newly established dinner service, while continuing their dedicated customer service intended to give the guests a homelike experience. If they decide to offer extra sightseeing trips in partnership with local businesses, there will be a necessity to employ an individual who can effectively coordinate the itinerary and ventures of the guests. All these preemptive measures would serve as their proactive control mechanisms.

To guarantee adherence to the protocols set at The Grizzly Bear Lodge, the Conrad's will apply simultaneous checks to monitor employee activities in real-time. These controls will primarily rely on performance regulations and benchmarks defined by

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either the Conrad's or related managers. With the business growth, several new employees will be hired to become part of the team at The Grizzly Bear Lodge. It is compulsory for these personnel to fulfill their employer-defined criteria to ensure work meets necessary quality standards.

The Conrad's will establish norms and ensure that simultaneous checks are carried out to facilitate smooth progression of the business expansion and constantly provide superior services to the guests (Principles). Review controls involve verifying essential information to affirm that the performance aligns with the gauges determined by The Grizzly Bear Lodge. For The Conrad's to effectively implement enhancements such as collaborating with local firms to present various excursions, adding dinner services, and maintaining year-round operation of the lodge, they need to employ review controls for goal setting. For instance, The Conrad's should determine timelines for achieving each objective.

Once the Conrad's have set their target dates, they can evaluate their strategy to ensure they are on track towards achieving their objectives. As they plan to expand The Grizzly Bear Lodge, there are several primary financial aspects that need to be considered. At present, the lodge has a capacity of 15 rooms and incurs an annual cost of $230,000. If another 20 rooms were added, it would likely lead to at least twice the current expenses. Additionally, this expansion would necessitate doubling the workforce; hiring more cooks and service staff due to dining area makeover; and making provisions for longer working hours if dinner service is included.

Incorporating a holiday package into the growth plan of their enterprise is a strategic move. However, the challenge lies in locating

employees ready to serve on holidays like Thanksgiving, Christmas, and New Year’s, which will necessitate an increased pay scale for these specific occasions. The Conrad family should calculate not just the costs of enlarging the premises, but also of growing the business as a whole. The operational budget also needs to incorporate the increase in employee wages during peak holiday times, which marks a shift from their customary off-season operations. Their minimal season expenditures were pegged at $230,000. Hence, they should prepare for a considerable escalation in expenses when functioning throughout the year.

During the chilly winter months, the entire edifice will require heating, which implies added costs for the lodge. Marketing supervision is the strategy employed to assess potential plans and make adjustments where required. This ensures the achievement of stipulated objectives by keeping the performance on track. They could time their expansion to kick off in September once the visitors have left, preventing any disruption caused by construction and renovations to existing guests. In this phase, it would be beneficial to recruit a marketing director who can outline distinct objectives for the lodge and monitor its advancement.

The Grizzly Bear Lodge should initially consider using present email or postal addresses of regular guests. Subsequently, they should put a brochure in place to express gratitude for their patronage while also keeping them informed of key updates on the horizon. These updates involve cooperation with nearby enterprises to arrange activities like guided rafting, extension of restaurant operating hours, especially dinner during peak season, and availability of special packages for Thanksgiving, Christmas, and New Year’s.

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