Panera Bread focuses on differentiation as its competitive strategy, aiming to bring gourmet fast food to urban areas. Their competitive advantage lies in the combination of high-quality products, a pleasant environment, and exceptional service.
2. Panera Bread's SWOT analysis reveals the overall attractiveness of its situation and whether it possesses any core competencies or distinctive competencies.
3. Using the financial ratios in Table 4.1 of Chapter 4 as a guide, an assessment of Panera Bread’s financial performance can be made based on the data provided in case Exhibits 1, 2 and 8. The company has consistently seen growth in total revenue, net income, royalties, fresh dough sales to franchises, and earnings per share since 2002. Therefore, it appears that Panera Bread is achieving strong financial success, even during times of economic decline.
ext-align: justify">4. According to the information in case Exhibit 9, Panera Bread faces strong competition from Atlanta Bread Company, Applebee's, Au Bon Pain, Chili's, and McAlister Deli. Although larger fast food chains may have higher net profit because of their size and reputation, I predict that both Panera Bread and similar businesses will grow as people become more aware of health concerns. While Panera Bread competes with traditional sit-down restaurants, its advantage lies in offering gourmet food with efficient service.
5. Panera Bread management needs to address strategic issues and problems such as growing the customer base during later hours at their stores and finding ways to enhance the company owned stores in comparison to the franchise stores.
In order to improve its competitiveness and future prospects compared to other restaurant chains, Panera Bread should avoid making
significant changes that may push away existing customers. Instead, the company should focus on introducing new menu options to attract potential customers. Additionally, it would be beneficial for Panera Bread to expand in urban markets while maintaining a unique restaurant-style atmosphere that sets it apart from competing sandwich chains.
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