Fast Food Restaurant Essay Examples

Summary of the Problem McDonald’s Great Britain experienced a lot of hardships and changes. McDonald’s US sales have steadily increased but Great Britain has not shown any significant increase. The reason for the sluggish sales is because of new chains such as Yo! sushi and Nando’s Chicken Restaurants which tickled the Great Britain’s taste. An […]

Arby’s/Wendy’s Merger Triarc Companies Inc. is a holding company and, through one of the subsidiary Arby’s Restaurant Group Inc. is the franchisor of the Arby’s® restaurant system. Arby’s is the second largest restaurant franchising system in the sandwich segment of the quick service restaurant industry. As of June 29, 2008, there were a total of […]

Abstract This paper presents a case study of international franchising, focusing on fast-food sector. McDonald’s is one of the world’s premier entrepreneurial success stories. However, early in 2003, McDonald’s has announced a re-structure plan including cutting jobs, closing many restaurants and slowing down the expansion plan.What went wrong with McDonald’s and what can other international […]

It is of critical importance that we develop a strong understanding of KFC’s current position and of the market in which it competes. The more comprehensive and well-founded our situational analysis is, the stronger our strategic marketing plan will be. I. The character and attractiveness of the U. S. food service and fast-food industries in […]

INTRODUCTION In the land of tandoori rotis and masala dosas, does Italian food have any place? Yes, says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of […]

1. 0 Introduction In 1939, Colonel Harland Sanders, the founder of KFC first gave the world of his most famous creation, Kentucky Fried Chicken (KFC), featuring the secret blend of 11 herbs and spices. Since then, millions of people the world over have come to love his one of a kind chicken, home style side […]

Case Analysis McDonald’s, Inc. Company Name: McDonald’s, Inc. Industry: Food Service Company Website: www. mcdonalds.com Company Background: As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a […]

Analysing McDonalds (fast food outlets) using Porters 5 Forces model – sometimes called the Competitive Forces model. Introduction McDonalds Canada opened in 1967, thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States. It was in 1965 that McDonalds went public […]

Fast Food to Blame on Obesity in America A staggering 66% of people in America are considered obese. Studies suggest that fast-food consumption has increased fivefold among since 1970. The fact of the matter is that obesity is spreading exponentially as well as fast food chains across the nation. Several different components attribute to these […]

Kentucky Fried Chicken and the Global Fast-Food Industry Jeffrey A. Krug University of Illinois at Urbana-Champaign Copyright © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U. S. […]

Running head: CULTURAL FAUX PAUS AND HOW COMPANIES CAN AVOID THEM Introduction One of the most memorable cultural miscalculations in recent memory happened during the first few minutes of President Richard M. Nixon’s visit to Brazil. After landing in Brazil, for whatever reason, Dick decided to express his pleasure with the “A-Okay” hand sign. One […]

KFC ‘s grilled chicken launch was the biggest in the chain’s history. It could also go down as an example of what a company shouldn’t do. Everyone knows that the ‘F’ in KFC stands for Fried, so suddenly promoting grilled chicken to a fast food restaurant that only serves fried chicken according to the name […]

During the 1930s drive-throughs became the trends for fast food restaurant especially in the United States. Brothers Maurice and Richard McDonald had introduced their first carhop in Pasadena, California in 1937. Although this establishment was only small and offered limited food, they provide a unique fast food service to the customer. Wanting to get more […]

McDonald’s is a well-known fast-food chain restaurant found around the world. They had consistent growth for decades until recently during the 90’s and early 20’s. Although not their official founder, Ray Kroc developed and exploded this fast-food restaurant into what it is today. He insisted on clean restaurants that were family friendly and fast food […]

The Ansoff’s matrix enables businesses to look at their products and markets and to think of appropriate strategies for their business. It offers strategic choices facing managers in order to achieve their objectives. McDonald’s Corp. , a leading global fast food chain, which offers sandwiches and sides (cookies/chips) and drinks (juice, water, soda) like its […]

Millions of Americans eat at various fast food restaurants every day. Many have no idea where the food came from or what was done to get it there. Eric Schlosser wrote Fast Food Nation expressing his feelings on the wrong doings of the fast food industry. As American consumers, we have the responsibility to rise […]

McDonald’s Corp, established in 1955 as McDonald’s System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company’s over 30,000 outlets worldwide, approximately 45% are located in the US. The company’s signature product, the Big Mac, […]

Subway is part of the of the newer healthier looking fast-food franchises which rather then offering the more unhealthy option of burgers and chips, are selling sandwiches to supply the market with its shift in demand from the old style on the food on the move to its new more heath conscious demands.Subway is now […]

The Subway story began in 1965 when Fred DeLuca opened his first sandwich shop in Bridgeport, Connecticut. Since that time, “There are more than 28,800 SUBWAY® franchises in 86 countries and territories worldwide (as of 02/01/08)” (www. subway. com, 2010). About 3,700 stores have opened outside of the United States. The first challenge was accepted […]

The aim of this assignment is to investigate whether the advertising of McDonalds’ products has been successful. To achieve this aim I am going to undertake research from both the general public and McDonald’s itself, and use referenced information from other sources such as encyclopaedias and the Internet. Background Information on McDonald’s McDonald’s Corporation Inc. […]

“Being first does not necessarily mean being the biggest. Discuss the issues of growing into a large business operation through franchising. ” In this essay, I will be discussing, analysing and evaluating the issues of growing into a large business operation through franchising. By doing this, I will be giving and combining examples of large […]

Problem Designation Pizza Hut and Taco Bell entered China market with its first KFC mercantile establishment in 1987. Since so. Yum! under the leading of Sam Su. has been highly successful. Alternatively of being seen as a Western trade name. Sam’s determination was to do the concatenation a “part of China” . Providing to the […]