Maybelline, Red Bull, Subway Essay Example
Maybelline, Red Bull, Subway Essay Example

Maybelline, Red Bull, Subway Essay Example

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  • Pages: 3 (578 words)
  • Published: September 30, 2016
  • Type: Essay
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Advertising slogans play a crucial role in today's society, as they aim to capture attention and motivate consumers to purchase products. These slogans are widely used across sectors like automotive, personal care, and food to enhance the appeal of different offerings. Advertisers have successfully attracted consumer interest by catering to their desires, needs, and beliefs. This analysis will explore how three popular advertising slogans achieve this by appealing to consumer wants, needs, and values.

Maybelline has created an advertising slogan that caters to consumers' desires, requirements, and principles. Their women's make-up products are promoted with the slogan "Maybe she’s born with it. Maybe it’s Maybelline." This powerful slogan suggests that using their product will enhance one's appearance and captivate others with their "natural" beauty.

The product's ability to

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make women appear naturally beautiful could meet the consumers' desire for others to perceive them as beautiful. Society has imposed the notion that women must be beautiful to be accepted, making this product even more compelling. The consumer may believe that they need this product to attain beauty and therefore secure a husband, job, or promotion.

In society, the significance of beauty makes Maybelline's product a necessity for consumers who feel compelled to enhance their appearance. Maybelline's slogan caters to those seeking beauty and their product meets their needs, desires, and principles. Additionally, I selected an advertisement featuring Red Bull – a well-known energy drink available in sugar-free and regular options. The universally recognized slogan "Red Bull" is prominently displayed in all their advertisements.

Red Bull's slogan, "It gives you wings", is as famous as the product itself. This

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slogan appeals to both the wants and needs of many individuals today. The concept that Red Bull energy drinks can "give you wings" appeals to the desire to keep up with those who are more energized. It also caters to the desire for an extra boost that a standard cup of coffee may not provide, preparing individuals to tackle their day. Red Bull caters to various desires in today's fast-paced world. However, there are instances where Red Bull may fulfill a need.

Red Bull is known for providing an extra boost for people who need to wake up early and engage in physically demanding work. Though it may be more of a desire than a necessity, this energy drink helps improve performance and meet task requirements. Despite not aligning with societal values, Red Bull caters to the demand for constant high energy and a fast-paced lifestyle. Additionally, the third advertisement serves as a slogan for Subway restaurant.

Subway, known for its healthy fast food options, is associated with a spokesperson who achieved significant weight loss by eating their sandwiches. Their widely recognized slogan, "Subway. Eat Fresh," attracts numerous hungry customers and appeals to both desires and necessities within our society. The idea that Subway promotes fresh and clean eating resonates with customers who prioritize healthy lifestyles. Given the hectic nature of many American lives and the prevailing health trend, Subway effectively caters to this particular audience.

Subway is the preferred choice for health-conscious individuals seeking healthier alternatives to fast food chains like McDonalds, Burger King, and Taco Bell. It caters to those who prioritize leading a healthy lifestyle and helps them steer

clear of nearby fast food establishments known for their unhealthy options. Subway's popularity stems from society's increasing focus on maintaining good health, attracting consumers who value their well-being.

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