Google Case Study Analysis Essay Example

strategies does Google appear to be using based upon this case? Provide a rationale for your response.

Answer

Based on the case study, we are going to say Google is using Differentiation generic strategic, Google try to differentiate its search engine style different from other search engines and also how the ad style are been advertise is also different. The use of innovative processes for business is a unique business model. Google also made it’s interface simple and easy to use compare to its rivals. Which most of it rivals have recently copied from Google. Google kept on investing on its employees so they can capture the big market or world.

5. Using D’Avenis Hpercompetitive Framework analyzes Google’s strategy and the type of market disruption it has created.

Answer

Google almost utilized D.Aveni’s framework in the case study. Google win so many stakeholders heart by the products they offered its customer and the customers love it. Example will be AdSense, etc. Google as an organization never stopped seeking new knowledge through its innovative management strategic and also they ready at all time to invest in risky projects that have a high-return potential.

Google positions for speed and surprise by constantly innovating by setting limitations on how long it will take to make changes to its products and services.

Through its new products and services Google gave, which are AdSense and GoogleApps, etc.) And its low cost marketing its shifts the rules of competition by finding new and better ways to serve its customers.