Robust Adaptive Strategies Essay Example

The article “Robust Adaptive Strategies” by Eric Beinhocker is devoted to the question of strategy evaluation and development. The author asserts that corporate strategy development requires predicting future, though the contemporary world is inherently uncertain. Apparently, most managers prefer developing corporate strategy based on perceived historical patterns.

However, those patterns are considered complex systems as they are difficult in comprehension and appliance.Beinhocker argues that complex systems are formed by dynamically interacting parts and thus they are hardly able to predict future outcome, partly because they are associated with punctuated equilibrium and path dependence involving random and small changes leading to radically different outcome. Therefore, the article raises the discussion concerning the future of strategy development and possible solutions to be used by managers.The article seems to be of importance for management and marketing studies, b