Fashion as one of the components of life Essay Example
Fashion as one of the components of life Essay Example

Fashion as one of the components of life Essay Example

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  • Pages: 5 (1253 words)
  • Published: July 4, 2016
  • Type: Essay
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Fashion incorporates multiple aspects of popular culture, such as clothing style, cuisine, literature, art, architecture, and trends. Coco Chanel believes that fashion goes beyond dresses and is influenced by ideas and our way of life. It provides individuals with a visual means to express themselves and showcase their personality. Andy Bennett recognizes the importance of fashion as a tool for people to convey their identities and states that it plays a vital role in shaping and expressing identities within society.

In today's society, it is crucial for individuals to express their uniqueness and establish their position relative to others. Fashion plays a significant role in this context by providing a rapid and visually impactful means of asserting identity, according to J Entwistle. In the modern city where we interact with crowds of strangers, fashion becomes an essential t

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ool for positioning oneself. Bennett further argues that the anonymity of contemporary life necessitates powerful resources like fashion for constructing identities. Thus, fashion plays a critical role in helping individuals shape their identities and position themselves within society. Its accessibility and influential power explain why fashion carries such significance today. This essay will focus on how feminists utilize fashion to establish their position within society and shape their individual identities.

Fashion, which is often associated with women in today's society, serves as a prime example to illustrate the concept of feminism. Despite fashion and other aspects related to women being seen as unimportant, they have a significant impact on how we are perceived based on our gender, social status, and ethnicity. This perception ultimately determines how we are treated, particularly when it comes to

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employment - whether or not we get hired, promoted, respected, and paid fairly. Many critics argue that clothing has the potential to change societal views on sex, gender roles,
and the contributions made by both men and women. As theorist Finkelsten points out; "in our daily lives, people interpret our outward appearance as indications of our personal traits,
sexual preferences, financial achievements,
and educational attainments".

The concept of 'Identity' was greatly influenced by psychologist Erik Erikson in the 1950s. According to Erikson, identity can be seen as either a social category with specific rules and distinctive attributes or as socially significant features that an individual takes pride in and considers unchangeable. Identity can encompass both these aspects simultaneously, connecting dignity, pride, or honor to social categories. Although fashion plays a role in shaping identity, it is not the sole determining factor. Identity is also influenced by the need to conform to a particular type and market forces. For example, in the 1970s, a woman who enjoyed feminine clothing like dresses and heels may have rejected these garments to align herself with feminists and shape her identity.

According to Negrin (2008), feminists were mostly against fashion until the late 1980s, viewing it as a means of oppressing women by objectifying them for the male gaze. Giddens (1991) explores the issues of how to behave, act and define oneself in the context of late modernity. He suggests that self-identity is not fixed but rather constructed through an ongoing narrative that is adjusted in response to circumstances. In the 1980s, women started wearing men's clothing styles as a way to access workplace opportunities.

Power dressing for career women

involves wearing tailored skirt suits with prominent shoulder pads, resembling the fashion of male executives. However, these adaptations also include subtle feminine details. Sociologist Jan Felshin coined the term 'feminine apologetic' to describe how pearls or ruffles on a woman's professional attire act as disclaimers, indicating that despite their power, they are not trying to present themselves as masculine. In today's society, strong women face challenges in expressing their identity and fitting into desired societal roles without criticism. Hillary Clinton, a U.S politician and former first lady, illustrates this challenge. She has faced a double bind where she is criticized regardless of her actions. Even if she wears a "desexualized uniform" like a power trouser suit (as shown in the 2007 image below), any hint of cleavage triggers an overwhelming media reaction that overshadows her political message. As a result, Clinton has had to alter her identity and suppress her feminine side to align herself with other male figures in politics.

Hilary Clinton is a strong contender in the political arena.

Dita Von Teese effectively utilizes feminine fashion to express her identity and establish herself in society, contrasting with Clinton's challenges in a traditionally male-dominated field like politics. Von Teese is a versatile individual, engaging in various roles such as a burlesque dancer, writer, model, and the creator of her own clothing and underwear line called Von Follies in 2012. She also acts as an ambassador/spokesmodel for HIV/AIDS awareness and has been featured in renowned fashion magazines including Vanity Fair, Vogue, and Elle. Additionally, she actively supports the People for the Ethical Treatment of Animals (PETA) through campaigns and appearances in their advertisements.

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Von Teese has managed to maintain her identity and love for feminine fashion without compromise. She personally enjoys fashion as a source of pleasure, stating that she shares similar obsessions with Jean Paul Gautier, such as corsetry, ballet-peach satin and silks, black silk velvet, bullet bras, and girdles. Bennett notes that in addition to being observed by others, fashion in modern society also provides personal pleasure. This pleasure comes not only from the visual aspects of fashion, but also from the cut and feel of the clothing itself, significantly contributing to the individual's everyday experience. Finkelstein adds that fashionability can involve highly sensual experiences, where the feel of fabric can evoke private pleasures and being dressed in a desirable outfit can fulfill the individual's fantasies of developing an alter ego.

Giddens argues that capitalism affects how individuals define their identity. Although modernity provides chances for self-expression, it is heavily influenced by the conforming impact of commodity capitalism. Consequently, while capitalism offers a range of products to express individuality, consumer choices are still restricted by market forces. Fashion serves as one example; it can be utilized to convey identity but its possibilities remain limited. Nevertheless, fashion acts as a potent visual symbol within society, enabling individuals to assert their uniqueness and affiliate with particular social groups, as Bennett proposes.

The author states that fashion is used by individuals to display their social status and relationships. In the past, feminists used fashion as a powerful symbol for their political agenda. Suffragists in the late 19th and early 20th centuries wore green, white, and violet jewelry to represent their demand for gender equality. Pamela Church

Gibson emphasizes the importance of studying people's choices in how they dress to understand a society's rules, ideas, behavior, and attitudes even in our globalized world today.

In the past, both men and women dressed similarly, wearing elaborate clothing, makeup, wigs, and perfume. As fashion became more extravagant in the 15th century, distinguishing between genders became difficult. Both sexes wore tall hats and high heels to compensate for height differences. However, male fashion received less attention in western Europe from the 18th century onwards. The suit was introduced as a symbol of respectability and seriousness for men. Women continued to wear feminine attire which contrasted with the business-like image of men. This led to women being socially regarded as frivolous. To challenge this perception, feminists rejected feminine fashion and their overall identity in order to establish themselves in society.Fashion has played a significant role in shaping individuals' identity and presence within contemporary society.

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