Does Marketing Creates or Satify Needs Essay Example

It is controversial issue, both those who believe that marketing create needs and those who believe that marketing does not create needs but only satisfy it have real examples. The marketing function is to search needs and then satisfy it! But the issue that some companies create needs, so we should not call it Marketing, because none of the marketing function is creating needs, therefore we should call it something else, I say it should be called Ultra Marketing! Or New Marketing!

Marketers do not create needs: Needs preexist marketers, marketers along with other societal factors, influence wants. Marketers might promote idea that Mercedes would satisfy a person’s need for social status. They do not, however, create the need for social status. But now a da