Since 1970, the Denver Broncos business team has been operating effectively (last name, year, p.257). They achieved three Super Bowl Awards within a span of three years from 1987 to 1990 by successfully selling out game products in the market (last name, year, p.257). According to Forbes (p.257), the company had an exceptional staff that generated $183 million in revenue in 2004 and was considered one of the best-run organizations in the NFL. This was evident through the team's estimated value, which increased from $320 million in 1998 to $683 million today (p.257).
The team was in charge of overseeing various aspects such as community relations, corporate partnerships, broadcasting, merchandising, advertising, promotions, and special events (p.257). As a result, there was widespread curiosity about how the team managed these areas.
Question and Answer
The decision
...-making process at the Denver Broncos’ marketing group is described as reflecting a large, complex array. However, by implementing group values during brainstorming and participative meetings, the team is able to effectively handle challenging situations in the business's marketing world.
According to James Merilatt, the marketing communications coordinator, the group values were deemed significant, especially during events like game-day promotions. These values motivated team members to be cooperative and flexible, even beyond brainstorming. The group decision process proved beneficial, as it allowed the group to be profitable even in difficult situations. Merilatt described the debates as intense but not personal.
In the end, the team reached the final stage of group development, referred to as the "control and organization" stage. In this stage, they were able to effectively handle complex situations with limited solution
and intricate tasks. They accomplished this by considering all perspectives and ensuring everyone was comfortable with the decisions made. This type of decision-making process that prioritizes adherence to group values is advantageous for any kind of group or team, especially in a business setting (last name, year, p.257).
2. The marketing group can achieve high decision quality and effectiveness through collaboration, mutual support, and motivation. Flexible and cooperative attitudes during brainstorming and important events also contribute to success. The group's diversity of talents, interests, and perspectives facilitates well-rounded discussions. Additionally, strong norms within the group lead to excellent performance (p.257).
It is crucial for the overall success of a team to have both personal and team objectives. This promotes cohesion and helps the team adapt to changes. Conversely, when there is a lack of planning, communication, collaboration, and mutual support, the quality and effectiveness of decisions suffer. Additionally, destructive factors such as dishonesty, being unapproachable, and being unreceptive should be avoided.
Having a narrow-minded mindset can hinder a team's ability to create and execute a strong plan. To facilitate effective decision-making, it is important for team members to have diverse skills, interests, and perspectives. Insufficient norms, tendencies towards groupthink, and disorder can negatively impact productivity and job satisfaction. Therefore, work should not be perceived as boring or uninteresting.
3. The Denver Broncos’ marketing group avoids groupthink by encouraging members to counteract each other's opinions and positions and not hesitating to express opposing views. This promotes a diverse and well-rounded environment essential for growth, flexibility, and success. In your opinion, what else could the group do to further decrease the chances
of groupthink? Please explain your answer.
Merilatt advocates for counterculture and highlights the significance of group support. Nonetheless, they are willing to consider ideas from individual members if it enhances the project. Merilatt acknowledges that conflicting opinions can be advantageous. In my view, alongside fostering diversity and combating groupthink, groups should aim to promote innovation, openness, and honesty in discussions and sharing viewpoints.
Encouraging diversity in a team can lead to more and improved ideas in solving complex problems. This requires members to have knowledge in various areas and the ability to accumulate facts and ideas. Being industrious, inquisitive, and sharp is essential for achieving diversity.
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