ChemGrow Inc Case Study analysis Essay Example

sales from the year 2000. Based on this data, the best customer is RGC from the central region. This customer has consistently shown their worth as a valuable patron to Chemgrow, contributing to 25721 sales in 2000 alone. What type of periodic computer reports can aid managers in their appraisal activities? A comprehensive sales review report is suggested as it not only pinpoints the top region, salesperson and client but also provides a specific metric known as key performance indicators related to sales for an allotted timeframe.

Reports on sales analysis serve as records of previous achievements and can function as predictive tools for future business outcomes. Such reports can be utilized by sales personnel to monitor their progress in relation to sales targets, and to structure and prioritize their sales tasks. This does not only facilitate their comprehension of objectives, but also offers the company insights into all sales-associated activities. The diverse computer-generated reports that could assist managers in assessing the performance of a sales representative include top-line sales revenue, net sales revenue, sales targets or quotas, performance in relation to sales targets as a percentage, profit from sales, the sales pipeline, and the range of products sold (also known as the product mix).

Usually, sales-related data is accessible at different levels: sales representative, team, and department. Many sales companies offer sales analysis reports that are refreshed daily, weekly, monthly, quarterly, and yearly. With the aid of automated tools, ChemGrow has the ability to benefit from "real time" sales analysis reports too. It's essential that the data used for preparing and computing these reports comes from a reliable source or database. Poor quality data can

lead to inaccurate sales reports, potentially triggering a plethora of immediate and future business issues.