Analysis of a Magazine Advert Essay Example

the advertisement, employing the Herbal Essence's motto "The Great Escape" creates an effective method to convince the audience to purchase the product. The slogan cleverly reflects the scene by illustrating a desert where the model appears to be escaping from the arid loneliness into a well-hydrated paradise provided by the product. Additionally, it conveys a sense of the model creating her personal refreshing oasis. The advertisement enhances the desirability of the product by utilizing impactful descriptive terms like "exotic" and "intensive".

The creators of the advert have employed the phrase "lashings of lusciousness" in the description paragraph. The use of alliteration and metaphors renders the phrase highly impactful. Nevertheless, the unconventional choice of terminology and its connotations prompts readers to pause and reconsider the sentence. While the phrase is enticing, it lacks the lasting effect required to be ingrained in readers' memories. On the other hand, a phrase like "Catch it. Bin it. Kill it." from the Swine Flu advert remains memorable and provokes further thought even after it has been read.

The product, named "Hello Hydration," effectively uses alliteration to create a welcoming atmosphere for the concept of "hydrated hair." By personifying hydration, it encourages the reader to feel as though they are greeting hydration itself. The advertisement's layout has been carefully designed to maintain its effectiveness. For instance, the slogan is slanted to draw attention to the model's hair. Additionally, the product placement in the bottom right corner initially goes unnoticed by the reader, impeding the advertisement's impact and necessitating further exploration.

The advertisement takes place in a large desert filled with sand dunes during a hot afternoon. The desert symbolizes dryness, reflecting the condition of

the model's hair before using the product. In contrast, the sky is depicted in beautiful shades of cool blue, representing refreshing water. The focal point of attention is the model and her hair, capturing the reader's interest from the very beginning. Additionally, the adjacent image also entices the reader's curiosity.

This image depicts milk flowing out of a coconut and is adorned by orchids. This portrayal clearly conveys to the viewer that the products utilized in the creation of the brand 'Hello Hydration' are both luxurious and exotic, highlighting their high quality. In the UK, where coconuts and orchids are not commonly found, it appears that the advertisers have ingeniously employed these visuals to transport British viewers to an idyllic paradise.

The milk appeals to the viewer's senses as soft, fragrant, and sensuous, like a woman's desired hair. The coconut pours out milk that resembles the shape and position of the model's hair. The model's hair, the water from it, and the milk all flow upwards, defying gravity. Eventually, the liquids succumb to Newton's law, except for the model's hair, indicating the miraculous power of Herbal Essences' newest product. Another important aspect of the advert is the model's fresh and hydrated appearance in a waterless desert, emphasizing the product's hydration benefits.

The creators of the advertisement have strategically placed a small pink box in the top left corner of the page to highlight that Cosmopolitan magazine has awarded the product a beauty award for four consecutive years. This award indicates to the audience that the product is both popular and of high quality. Additionally, the advert employs the positioning of Herbal Essence's Logo in the corner of the

advertisement against a lighter backdrop. This arrangement allows the model's hair to stand out as the main focus while still capturing the reader's attention. The Herbal Essences logo, resembling a halo, suggests that the product possesses angelic or superhuman abilities.

Despite that, the advert's most powerful element is its use of color. Blue and beige are the two main colors employed. Blue can be found in the sky, the product, and the model's attire. In this advert, blue primarily symbolizes water and promotes the notion of moisturizing and hydrating one's hair. This concept is utilized to establish a connection to the primary function of the product. On the other hand, beige serves as a contrasting element to blue by representing dryness and dehydration. This contrast allows the dominant color of the advert (blue) to overshadow the weaker color (beige), thereby reinforcing the overall concept of the advert.

The uncommon combination of two colors in the advertisement suggests that it is not just a regular advertisement. Moreover, the model's attire consists of a blue top layered with brown clothes underneath. The blue color complements the product and conveys a sense of "exotic" and "hydrated" appearance. The creases on the top resemble a waterfall, further emphasizing this concept. Additionally, the brown and purple hues on the underlying clothes may symbolize the model's previous phase when she would wear monotonous attire, whereas the product has now transformed her. The hydration of her hair seems to be transforming her as well, gradually dispelling the dullness from her past and unveiling a renewed identity.

This hair product advertisement is primarily aimed at women. The female model in the ad speaks directly to women,

who often have purchasing power within their households. With her eyes shut and gaze directed upward in a serene and captivated pose, she seems to be experiencing peace and fulfillment due to using the product. This enhances the ad's influence as it enables viewers to connect with this emotion while looking at the model. Furthermore, incorporating orchids provides a feminine appeal.

In essence, the advertisement effectively sways and influences its audience. It's positive elements surpass the negatives, thereby successfully achieving its objectives. However, it may not be as remarkable when put side by side with other advertisements. Regardless, this advert is eloquently presented and can persuasively allure potential customers to buy the product. Its overall effectiveness lies within the holistic approach of the advertisement; a stand-alone presentation of this product would fail to draw significant attention from consumers. Generally speaking, this advertisement exhibits high efficacy through its utilization of components like color schemes, language use, visual imagery, and layout in shaping public perception towards the product.