Airborne Express Achieved a Sustainable Competitive Advantage Essay Example

Base on financial power and company size, Airborne cannot be aligned with FedEx and UPS. However, Airborne could successfully grow faster than its competitors for series period of time and positioned itself behind those two giant firms. The keys successes are resulted from Airborne’s abilities to discover its competitive advantage. However, to label Airborne for achieving sustainable stages, we need to analyze of Airborne’s external environment and internal environment relationship. The competitiveness of rivalry is high in express mail industry.

Big firms, such as FedEx and UPS have dominated the market with its financial power and bigger size. Cause small companies or even new entrance to pessimistic The Domestic Express Mail Industry has highly competitive rivalry. The demand of this industry is highly elastic toward price offer and durability. The industry is dominated by two superior firms FedE