Empowering the Marketing Approach Essay Example

the organization. These policies also safeguard the reputation of the organization. Employees adhere to these policies, which promote effective performance and client satisfaction, ultimately enhancing the organization's market reputation. It is important that every client receives the service they paid for.

To meet the expectations of their clients, employees at a servicing company must prioritize customer values and provide quality service. By adhering to standardized performance measures, they can deliver the best possible service that customers deserve. Business operations depend on meeting customer expectations.

It is vital for businesses and organizations to meet the requirements of their customers by providing exceptional service. Although profit plays a significant role, companies aim to satisfy their customers' needs as well. The intense competition in the business world demands that companies exceed expectations and deliver excellent service. By meeting customer demands, an organization can establish trust and acceptance with its clientele.

Meeting consumer needs requires substantial effort and financial investment from organizations striving to excel in service provision and profit maximization. Despite the apparent simplicity of this goal, it becomes increasingly complex when considering the conventional methods of satisfying consumer demands.

The difficulty of accomplishing the task is matched by the severe consequences of failure for businesses, as it could result in profit loss. Undoubtedly, this is why numerous entrepreneurs put significant resources into attaining success.

The article "Business Not As Usual: How to Win Managing a Company through Hard and Easy Times" written by Hugh Aaron highlights the crucial components required for accomplishing business goals. Aaron emphasizes that an efficient management of organizational operations is essential to establish a firm groundwork for a successful business plan (12, 15). To withstand the

competitive nature of the industry and prove its mettle, it is imperative for a company to adopt a structured approach.

Hugh presented a management process for entrepreneurs to plan their business activities. The process has three steps, each with unique significance for the firm. Step one involves setting a clear goal that goes beyond revenue, income, and profit by considering the interests and needs of the intended consumers and clients that the business seeks to serve.

When setting goals, organizations must carefully plan a process that considers their capabilities to handle the necessary processes. This planning should focus not only on the goal but also on the limitations and strengths of the company to ensure successful outcomes. Decisions should be based on practicality and reality, taking into account the organization's ability to fulfill tasks and responsibilities towards achieving its objectives. By identifying these factors, both employees and administration can develop plans for activities that are feasible as the business progresses. (Source: Hugh Aaron)

(1993). "Business Not As Usual: How to Win Managing a Company Through Hard and Easy Times" by Stones Point Press, 1st edition, page 3.

2.2 The Significance of Time Management Time management is a crucial aspect of success for service-based industries. Properly utilizing schedules enables service companies to meet their clients' requirements while also generating profits. The saying, "Time is money," commonly used by business owners, accurately reflects how companies operate in the global marketplace. Failure to prioritize time may lead to significant losses for an entity.

In her book on managing with people and profits, entitled "Care to Compete?", Hal F. Rosenbluth emphasizes the significance of time in business. Rather than solely viewing it as

a factor in business activities, Rosenbluth views time as a valuable resource for businesses to build a reputation. A company's reliability is judged by their efficient and methodical use of time. Many entrepreneurs will agree that every step they take to provide consumers with their demands is a race against time. Failure to use time wisely can result in significant financial loss and missed revenue opportunities for businesses, making it crucial to prioritize effective time management. (14)

Timothy C. Kister authored a book about effective time management in business. His book details key strategies for business administrators, including the following:

• Planning ahead: organizing tasks and preventing wasted time
• Setting time allowances: providing extensions for due dates to alleviate stress for both employees and managers.

In order for business organizations to effectively manage their time, it is crucial to have backup activities in place for canceled appointments. This does not mean that there is no time for breaks during working hours as these should be predetermined for relaxation purposes. However, it is important to avoid idle time and replace lost activities with alternative ones to make the most of the available time. Therefore, instead of simply waiting around in case an appointment is canceled, engaging in other activities is highly recommended. Additionally, taking three to five minute breaks from work is necessary as it is important to remember to breathe and relax.

This is aimed at reinvigorating the energy of laborers, since it's widely recognized that excessive workload can result in subpar output. The ability to maximize productivity during designated hours transforms an employee into an invaluable asset for a company. This reality additionally strengthens an organization's reputation

for consistently delivering high quality outputs and transactions.

The following text is from Timothy C. Kister's book, Maintenance Planning and Scheduling: Streamline Your Organization for a Lean Environment, published in 2005 by Butterworth-Heinemann.

(Source: Timothy C. Kister. (2005). Maintenance Planning and Scheduling: Streamline Your Organization for a Lean Environment. Butterworth-Heinemann.)

By implementing Rosenbluth's recommendations on managing time, companies can establish themselves as leading organizations with a reputation for timely completion of tasks. However, the notion of balancing time for business purposes is not just about theory. In fact, there is a crucial aspect that must be addressed when it comes to effectively balancing time.

In relation to the topic, Sonke Hartmann's book "Project Scheduling under Limited Resources: Models, Methods, and Applications" provides guidance. According to the author, finding balance in time management may not be simple, but by understanding the key factors involved in the task, scheduling becomes more manageable (19). The book's fourth chapter, titled "making it on time," presents the following outline: • Establish a daily quota – this pertains to the quantity of products or services sold to customers on a daily basis. A quota sets the amount of sales and transactions that business companies should aim for daily.

Efficient profit maximization and productivity can be achieved by following established quota guidelines for both employees and administrators. While exceptions may be considered, adherence to rules and quotas is essential. To ensure accountability, strategic methods should be implemented with appropriate sanctions for non-compliance.

Business organizations need to prioritize quantity and quality factors to guarantee the production of high-quality products and services within a designated timeframe that satisfies company expectations as well as customer demands. Maintaining regular activity tracking

is crucial in completing scheduled events on time, preventing time wastage, and ensuring all daily tasks are accomplished by the end of each day.

(Source: Sonke Hartmann. (2000). Project Scheduling under Limited Resources: Models, Methods, and Applications. Springer; 1 edition.) Hartmann notes that the guidelines outlined may appear unattainable upon initial review.

According to Michael Pinedo's book, "Planning and Scheduling in Manufacturing and Services," the effective use of time is essential for any business to succeed (46). Many authors have pointed out that time is a crucial factor in meeting consumer demands (84). Pinedo also outlines specific criteria that organizations should meet to establish their reliability and prestige in the business industry. Ultimately, Pinedo stresses that time is a fundamental measure of an organization's ability to fulfill its responsibilities to society. Therefore, if reasonable measures are taken, adherence to guidelines can lead to favorable results.

Both authors emphasize the significance of time management in business success. According to author [Author Name #1] in [Book Title #1], effective utilization of time is crucial for businesses to stay on top in the industry (p.89). Similarly, author R. Gary Parker in [Book Title #2] discusses the Deterministic Scheduling Theory, which asserts that a well-planned schedule based on proper time allocation can predictably result in goal attainment (p.2).

According to Parker's analysis, having a set deadline ensures successful completion of a plan with specific and effective results. He also distinguishes between servicing and manufacturing companies, both of which face time-related challenges, but in different ways. These challenges directly impact the ability of each organization to meet their goals and attain preset business objectives (92).

The challenges highlighted by the author primarily affect servicing

organizations due to their involvement in various external transactions such as delivering products to customers' homes (92). As a result, transportation routes and traffic can significantly impede their ability to fulfill tasks, in addition to financial concerns related to fuel and mobile maintenance activities. Parker's insights are beneficial for identifying factors that result in decreased productivity for servicing organizations, as well as those that increase sales and revenue for businesses.

The article "4 Routes to Entrepreneurial Success" discusses four key factors that can lead to success in business. These factors include:

• Advance planning
• Implementing plans in a methodical and efficient manner
• Maintaining focus on the organization's goals for success
• Persisting with the plan even when obstacles arise by utilizing alternative strategies (Source: John B. Miner. (1996).

In his book "The 4 Routes to Entrepreneurial Success" (Berrett-Koehler Publishers; 1st ed edition), Miner outlines four paths to succeed in the business industry. He emphasizes that focusing on these four routes would help businesses excel in their service or manufacturing tasks. Additionally, in the "Handbook of Scheduling: Algorithms, Models, and Performance Analysis" written by James H. Anderson, the ability of a servicing company to create an effective schedule for their clients is discussed. Anderson stresses that scheduling business activities is not just about the tasks involved but also involves mathematical calculations.

Anderson suggests in his book that the timing of a company's job completion should be determined by factors beyond just speed. These factors, including transportation routes and costs, should also be taken into consideration when setting a schedule (51). Anderson provides some recommendations for optimizing service efficiency: 1) Assess the available resources within

the organization to be used for servicing duties. 2) Ensure that these resources will contribute to a faster and more efficient way of servicing clients.

It is important for organizations to identify limitations on the services they intend to provide, in order to have leeway for adjustments in certain situations. The organization should also enlist all the costs of transportation for delivery activities, to determine whether it would be advisable to include them in the company plan. The principle of "first come first serve" may not always be applicable to all sectors of the business industry.

Servicing companies follow the principle of prioritizing clients closest to their headquarters to reduce transportation costs and provide faster product delivery. It is important to outline priorities clearly to help employees understand the organization's goals, for instance, by prioritizing customer needs and expectations to encourage excellent job performance. (Source: James H.)

Anderson authored the "Handbook of Scheduling: Algorithms, Models, and Performance Analysis" in 2004. The book was published by Chapman & Hall/CRC.

Anderson also states that companies that provide services on time tend to gain popularity in their field or specialty, leading to an increase in consumers. According to his book, this is a significant advantage for service-oriented companies (54). Similarly, in James L. Ritchie-Dunham's book "Managing from Clarity: Identifying, Aligning and Leveraging Strategic Resources," the same topic is discussed.

The author states that route scheduling is a challenging task that must be faced daily in order to complete all scheduled appointments (47). This is the reason why scheduling routes requires a lot of time, effort, and a systematic approach. However, by formulating an effective approach to scheduling activities, fruitful

results can be expected. To achieve this, planning and management skills are necessary. In his book chapter, "Making Successful Activities Happen for Profit," Dunham suggests the following skills and ideas: understanding the entire territory covered by the organization's services so that an effective map of routes can be created.

When planning activities, it is important to:

• Be enthusiastic about identifying the regular users of the organization's services within the community or neighborhood to create an effective route-map.
• Monitor progress by keeping track of existing customers and potential new clients.
• Incorporate multitasking skills when planning activities.

According to James L. Ritchie-Dunham in his book "Managing from Clarity: Identifying, Aligning and Leveraging Strategic Resources" published by John Wiley ; Sons Publishing Company in 2001, it is important for organizations to have a clear vision and work within their limitations and resources to achieve their goals.

Although some organizations still use traditional scheduling methods, those with a scheduling team are capable of creating effective schedules and service routes. Michael A. Milgate wrote a book called "Transforming Corporate Performance: Measuring and Managing the Drivers of Business Success" to address this issue.

According to Milgate (54), technology can greatly enhance the efficiency of scheduling activities, surpassing traditional methods. By utilizing technology, scheduling activities is faster and more efficient. Computers are specifically designed to assist individuals with their tasks, including recording important information pertaining to clients who frequently use company services for scheduling purposes. With computerized records, scheduling teams gain insight into the necessary factors required for scheduling visits and delivery services for clients, while also being able to analyze crucial data when carrying out service activities for customers.

According to Michael A. Milgate (2004), the systematic record-keeping

during planning may also result in limitations.

According to Milgate's book, "Transforming Corporate Performance: Measuring and Managing the Drivers of Business Success" published by Praeger Publishers, technology greatly enhances business activities for organizations. Milgate also emphasizes that technology enables a more strategic system for a more fruitful and beneficial approach to business activities. Consequently, this study will shift from traditional scheduling methods towards a more technologically advanced approach. Additionally, Artiba's book titled "Planning and Scheduling of Production Systems: Methodologies and applications" is another relevant source discussed in this chapter.

Artiba's book highlights various aspects to consider when it comes to scheduling. According to the author, there are four key elements that lead to effective scheduling: availability, time, capability, and the proficiency of the scheduling team.