During which step of the STP process do marketers ask whether the segment is identifiable, substantial, reachable, responsive, and profitable? – Q/A (Question and Answer)
Question
During which step of the STP process do marketers ask whether the segment is identifiable, substantial, reachable, responsive, and profitable? – Q/A (Question and Answer)
Test Answer
Answer:
evaluate segment atractiveness
Recource BUS 360 Test Two: Chapters 5-9
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