Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States.

Question
Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United States. This is an example of the ________ strategy. – Q/A (Question and Answer)

Test Answer

Answer:

product extension-communications adaptation

Recource Int’l Marketing Chapter 10

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