Clothing Startup Business Idea Essay Example
Clothing Startup Business Idea Essay Example

Clothing Startup Business Idea Essay Example

Available Only on StudyHippo
  • Pages: 3 (568 words)
  • Published: October 25, 2021
View Entire Sample
Text preview

CLOTHING STARTUP BUSINESS

Who is your target consumer? (demographics, behaviors, needs/desires)

· Introducing a new commodity in the market a survey has to be done to ensure the success of it in the competitive business world. The major focus is on clothing startup business whereby the business is to deal with training clothes from Smack Company. The target consumers for the products are the customers in a sporting career. The targeted group usually spends most time doing sports thus require clothes that adapt their lifestyle.

Why are you targeting this consumer?

· The people need the clothes during their preparation for sports or exercise. The products are suitable for various people regarding age from kids to adults in sporting. They consider the company due to the favorable designs that are fitting suitable for sporting activities.

What target market strategy wil

...

l your company use? Why?

· The company intends to learn what so far the competitors are providing in the market such that they can offer unique products. In order to gain competitive advantage, the company targets the market by offering high-quality products and affordable to consumers regarding prices.

What type of primary and secondary data did you collect? Where did you find the data?

· Research on the quality of products and the value was contacted whereby the primary data collected via observation and interviewing some customers. The customers gave their feedback on the usefulness of the products already in the market however claimed to be very expensive. Statistics from books depicted that sporting wear is very competitive and requires durable raw materials for productions. Some the data as well was collected on the competitor websites whereby the consumers gave their feedback o

View entire sample
Join StudyHippo to see entire essay

how they like the products.
Product: A detailed rationale of the perceived differential advantage of your product offering.

· Our products are produced to meet consumer requirements as they are cheap and durable. The company on its research on the target market evaluated the consumers’ desires and produced the clothes with accordance to customer satisfaction. The designs for the clothes are unique with quality materials that can withstand the duty of sporting. The clothes are made of light materials in that they can allow good aeration and easy to clean.

Promotion: (sales associates, advertising, budget, use of sale promotion, and publicity/goodwill)

· The company advertises its products through media, online as well as through errands. This has created awareness of the availability of the produce in the market hence improving its sales. The sales executives intend to sponsor various teams in games a plan aiming to promote the clothes in sporting. The consumers are guaranteed hundred percent satisfactions and never regret on buying our products.

Distribution: rational of choice and level of distribution

· The company distributes the products following the demand in the sporting field. The sporting academies ordered the clothes and supplied at discounted prices as an incentive to promote the training clothes. The company ensures that the clothes are made available to all consumers across the nation as it steadily grows to a bigger company.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New