calculating quantitative competitive strength ratings for each of a diversified company’s business units involves – Q/A (Question and Answer)

Answer:

selecting a set of competitive strength measures, weighting the importance of each measure, rating each business on each strength measure, multiplying the strength ratings by the assigned weight to obtain a weighted rating, summing the weighted rating for each business unit to obtain an overall competitive strength score, and using the overall competitive strength scores to evaluate the competitive strength of the businesses units, both individually and as a group.