Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.

Question
Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages. To achieve this goal, Brenda will likely increase her use of – Q/A (Question and Answer)

Test Answer

Answer:

all of these.

Recource BUS 360 Ch. 16 Test Bank

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