BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include: – Q/A (Question and Answer)
Question
BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include: – Q/A (Question and Answer)
Test Answer
Answer:
Behavioral: needs, benefits sought, thoughts, rate of use, purchase relationship, brand familiarity, king of shopping, type of problem solving, information required
Recource MKG 300 Chapter 4
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