Because the company was angered by the actions of its resellers, Acme Manufacturing decided to slow down deliveries and postpone product availability to these resellers.
Question
Because the company was angered by the actions of its resellers, Acme Manufacturing decided to slow down deliveries and postpone product availability to these resellers. What type of power is Acme wielding in the channel? – Q/A (Question and Answer)
Test Answer
Answer:
coercive power
Recource MKTG strategy and policy-Test 3- Chapter 6-7
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