Assume Kia has developed a new product idea to launch a midsize pickup.

Question
Assume Kia has developed a new product idea to launch a midsize pickup. Currently, Kia is developing a prototype and working on projected costs, revenues, and profit potential. Kia is currently at what stage of the new product development process? – Q/A (Question and Answer)

Test Answer

Answer:

screening and evaluation

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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