Analysis of the Dubai Mystery Shopping Essay Example

six months industry average. They also have an unusual strategy of almost zero advertising. Our observations revealed that while they had three sections dedicated respectively to Men, Women, and Kids; there was a lack of a dedicated kid's section with comparatively higher prices for items sold. They had a cross-selling strategy of keeping shoes, pants and shirts together but unfortunately their customer care representatives were not very proactive about helping customers find what they needed from those sections.H&M is a worldwide brand from Sweden providing an assorted selection of fashion at affordable prices. Their collection caters to women, men, teenagers, and children and updates daily to offer new discoveries for customers. The company has over 76,000 employees across 37 countries striving towards creating fashionable display windows.