An analysis of the effectiveness of the two advertisements on cars Essay Example
An analysis of the effectiveness of the two advertisements on cars Essay Example

An analysis of the effectiveness of the two advertisements on cars Essay Example

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  • Pages: 3 (585 words)
  • Published: December 17, 2018
  • Type: Essay
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When examining two car ads, it is clear that they have different target audiences. The Toyota Yaris ad appears to be aimed at families and older individuals while the Peugeot 206 Gti ad targets a younger crowd with a smaller, speedy car.

Both Peugeot and Toyota are likely to advertise in various mediums, with Peugeot possibly opting for TV or billboards due to the car's popularity. Meanwhile, Toyota may choose to advertise on television and newspapers to reach families who watch TV together because the Yaris is considered a great family car. Upon analyzing both ads visually, I observed that the Peugeot ad conveys speed through its message "now you see it, now you don't." However, featuring an actual photo of the Peugeot 206 would improve the advertisement. Conversely, the Toyota Yaris ad portrays it as light, fast and cheaper in petrol cost

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than other Toyotas. While Toyota seems like a better choice overall based on my preferences for shape, size and styling, I would still choose Peugeot as my first car.

Both the Peugeot and Toyota advertisements feature their brand names prominently. However, Toyota's font is bolder and larger than Peugeot's. The slogans used in these ads convey different messages about each brand. Peugeot's slogan "now you see it, now you don't" hints at their cars' speed while Toyota's "the car in front is a Toyota" implies widespread popularity. Additionally, the Toyota Yaris has another slogan, "defying logic," which suggests this model is exceptional. Overall, these slogans are effective in persuading car buyers. Personally, I prefer the Peugeot slogan as it emphasizes speed.

Both adverts contain written information. The Toyota advert provides ample details about

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the car. Positive language is used to describe the product's qualities. The Toyota Yaris advert highlights the car's features. Short sentences convey pertinent information effectively. Formal language is used, making it suitable for readers. Technical terms such as "drivers air bags," "seat belts," and "ABS" are used in the advert.

I think it is advantageous that the features of the vehicle are displayed for potential buyers to see. However, the Peugeot advertisement lacks information about the car itself. The ad suggests calling a phone number for more details, but it fails to provide enough positive language and the sentences are too brief, making it ineffective. This type of language is not technical and seems to be unsatisfactory.

When comparing the written information for the Toyota Yaris and the Peugeot, I prefer the former as it provides more comprehensive details about the car. While the Peugeot advert features the writing at the bottom of the page, which I find effective as it complements the image, I would still recommend increasing the font size, since it appears too small.

The writing alternates between capital and small letters, with a preference for the latter. Although personally not a fan, some readers may enjoy the Toyota adverts writing scattered throughout the page. The majority of the text is in small font, but occasional larger font is utilized. The car's description is in small font while the slogan and catchphrases are in capital letters.

In my opinion, the overall layout of the advert is effective and includes additional images. After analyzing these two advertisements, I prefer the Toyota Yaris advert as it provides more information about the product. The

Peugeot advert only displays the price and a contact number for more information. Though I believe Peugeot cars are superior to Toyota, this is solely my opinion.

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