An analysis of the effectiveness of the two advertisements on cars Essay Example

the car. Positive language is used to describe the product's qualities. The Toyota Yaris advert highlights the car's features. Short sentences convey pertinent information effectively. Formal language is used, making it suitable for readers. Technical terms such as "drivers air bags," "seat belts," and "ABS" are used in the advert.

I think it is advantageous that the features of the vehicle are displayed for potential buyers to see. However, the Peugeot advertisement lacks information about the car itself. The ad suggests calling a phone number for more details, but it fails to provide enough positive language and the sentences are too brief, making it ineffective. This type of language is not technical and seems to be unsatisfactory.

When comparing the written information for the Toyota Yaris and the Peugeot, I prefer the former as it provides more comprehensive details about the car. While the Peugeot advert features the writing at the bottom of the page, which I find effective as it complements the image, I would still recommend increasing the font size, since it appears too small.

The writing alternates between capital and small letters, with a preference for the latter. Although personally not a fan, some readers may enjoy the Toyota adverts writing scattered throughout the page. The majority of the text is in small font, but occasional larger font is utilized. The car's description is in small font while the slogan and catchphrases are in capital letters.

In my opinion, the overall layout of the advert is effective and includes additional images. After analyzing these two advertisements, I prefer the Toyota Yaris advert as it provides more information about the product. The

Peugeot advert only displays the price and a contact number for more information. Though I believe Peugeot cars are superior to Toyota, this is solely my opinion.