Aims and objectives Essay Example
Aims and objectives Essay Example

Aims and objectives Essay Example

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  • Pages: 3 (711 words)
  • Published: November 13, 2018
  • Type: Essay
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Tesco's general superstore offers a wider selection of groceries and food products than non-food items. It is the preferred destination for families and individuals looking to purchase in bulk.

This is why Tesco Extra has larger trolleys and car parks. It differs from regular Tesco stores as it offers a wider range of non-food goods such as health care and electrical equipment. In contrast, Tesco Metro stores are smaller and can be found in city centres and on high streets. They cater to busy shoppers by offering on-the-go food items and a mini cafe. Tesco Express stores are convenient to neighbourhoods and function like newsagent shops, selling limited products such as milk, bread, and eggs. Finally, One Stop shops are small and can be located near town centres and residential areas.

The Tesco brand aims to cater to everyone's needs, everywhere and anytime. This reflects the company's popularity, as their products a

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nd services are intended to be beneficial for all. Tesco operates in the tertiary sector, providing a service to consumers.

The tertiary sector encompasses service industries such as Tesco, leisure facilities like David Llyod Leisure, transportation companies like Cabs, financial institutions like Tesco finance, distribution and retail companies, wholesalers, and communication firms. Typically, businesses that fall under this category are larger corporations with multiple suppliers. The primary, secondary, and quaternary sectors make up the remaining sectors.

The primary sector comprises companies and firms that extract raw materials from the earth, which encompasses activities like mining, quarrying, fishing, agriculture, and forestry. For instance, jewellery specialists may source their own pearls and gold from this sector. Meanwhile, the secondary sector is concerned with converting raw materials into finished o

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semi-finished manufactured products.

Assistance in the production of goods is provided by these businesses. Additionally, government-funded technology industries such as health, education, and training fall under the quaternary sector. These are overall objectives that many businesses aspire to accomplish. However, for a new business, survival may be the most crucial aspect. If they cannot survive and their sales decrease, so do their profits, which could lead to bankruptcy and closure.

It is crucial for businesses to both generate profit and provide a competitive service in order to attain financial success and surpass comparable enterprises, thereby attracting customers. Furthermore, it is important for businesses to prioritize being environmentally responsible so as not to displease stakeholders such as activist groups, which may lead to demonstrations. In addition, providing charitable, voluntary, or community services for non-profitable reasons, such as aiding the less fortunate, is also essential. Ultimately, businesses must focus on boosting sales or refining their products or services to increase their customer base and profitability. Tesco prioritizes maintaining a positive reputation and customer perception.

To prevent detrimental word-of-mouth from customers and consumers that could harm Tesco's reputation, it is vital for the business to offer excellent products and services. Conversely, favorable word-of-mouth can draw in more customers and boost profits. Tesco has effectively accomplished these goals by having a presence in nearly every town, establishing itself as a well-known and advantageous choice for nationwide customers. Furthermore, Tesco has shown its dedication to sustainability by placing recycling bins in every Tesco Extra car park for patrons to recycle paper and green glass while visiting the store.

Tesco's success stems from their competitive pricing and commitment to quality. They have outperformed other stores

like Sainsbury's, Morrisons, Asda, Waitrose, and newsagents without having any stores shut down in bad circumstances. In fact, they have continued to expand. Additionally, Tesco's dedication to environmentalism and charitable endeavors provides benefits to both pressure groups and customers. For example, they place recycling bins throughout their stores and offer Tesco vouchers for school computers. They even sponsor events such as the women's breast cancer research appeal and fund local schools' sports days. Through surveys and questionnaires, Tesco's continually work to improve their products and services to meet their goal of maximizing sales. Recently, they introduced Tesco brand ranges, including Tesco Finest, to meet their quality aims.

Despite being priced higher, Tesco Finest products offer a superior quality compared to Tesco Value products. Tesco is conscious of prevailing market prices for their products and aims to cater to customers' requirements by reducing prices every week.

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