Development Implementation For Strategic Managers Commerce Essay Example

"Tesco Branding" should be divided into sections with allocated timeframes for each section.

Lock (2007) states that the completion of the "Tesco Branding" project necessitates a range of resources. These encompass human resources, financial resources, and research resources, all of which must be organized promptly. It is crucial for Tesco to identify all indispensable resources for achieving success in the project. The principal resource required for the "Tesco branding" project is an exceedingly specialized and technical sales and marketing department. This team must proficiently employ their abilities and knowledge to stimulate market demand for the Tesco brand.

The primary duty of the selling section is to use their creativity and skills to create an advertisement that will develop a marketing program. This program has two main objectives: raising awareness for Tesco brands and persuading and increasing demand from both current and potential consumers. Therefore, having the right human resources for this task is crucial. In addition, finance plays a vital role as it is required at every stage and in every department involved in the production, marketing, and selling process.

The production section requires finances to purchase materials for manufacturing the finished products, while the marketing section needs substantial funding for effective sales efforts. The launch and promotion of new products will also incur extra costs. The key components of "Tesco Branding" have been highlighted, with associated costs as follows: The project timeline spans 15 weeks, and the different breakdowns of the project will be closely monitored for timely completion. It is crucial for Tesco to manage its schedule effectively to avoid additional expenses. Adhering to the agreed-upon timelines will ensure smooth execution and on-time completion of the

project.

However, it is important to consider that rushing to finish the project quickly may not be beneficial. It could lead to focusing on operational management rather than achieving the strategic goals of the project and company.

• Evaluation and Analysis
• Searching for clients in International Markets
• Searching for Market
• Creation of the Merchandise

Weeks

Objectives

The implementation and completion of the project are crucial. It is essential to have well-defined timelines and strategies for effective implementation. The longest time has been allocated to creating the product, which plays a significant role in "Tesco Branding." Various steps must be taken care of during product creation, including managing relationships with suppliers and buyers.

Ensuring that the product created aligns with consumer demands and enhances creative activity is an important need of "Tesco Branding". To achieve this, Tesco must design a strategy that drives successful execution. Keeping its workforce motivated is crucial as they play a vital role in this project. By presenting the company's goals in line with employees' personal objectives, Tesco can provide motivation and growth opportunities through professional development programs.

Employees will receive rewards based on their achievements towards the goals set for them. It is crucial for the employees' needs to align with the company's objectives, considering them as their own personal goals. By decentralizing the company's culture and involving employees in decision-making, fresh and innovative ideas will arise, promoting employee engagement. Encouraging teamwork is of utmost importance.

The employees will feel a sense of belonging and value by participating in the organization, particularly in projects. Working as a team will also bring new ideas and creative approaches to the development and marketing of the new product

under the 'Tesco branding' category (Phillips, 2010). In order to ensure the success of "Tesco branding," it is important to follow the given timelines. The second significant phase of the project involves conducting research by skilled personnel to identify appropriate target markets. This research must be accurate and precise in order to focus on the markets that will yield the most success. According to Kerzner (2009), it is essential for "Tesco branding" to be implemented in practical and pragmatic ways for Tesco's strategies and goals. Thus, for "Tesco branding," the execution strategy will align with Tesco's desires and strategies, ensuring the desired outcomes.

The "Tesco Branding" project will be carried out by a team consisting of skilled individuals, whether they are already employed by Tesco or new hires. This is crucial to ensure the successful completion of all aspects of "Tesco Branding." Additionally, conducting research that provides a comprehensive market analysis is essential for the successful implementation of "Tesco Branding." According to Haynes (2002), one key factor in executing the project successfully is presenting customers with an appealing approach. Therefore, it is important to market the project in a way that clearly demonstrates to consumers that their needs have been incorporated into the new product introduced through this project. As a result, evaluating consumer attraction and effectively marketing the new product are vital in determining its level of appreciation within the target markets.

To determine if the desired outcomes of "Tesco Branding" are being achieved, it is vital to analyze and evaluate the results. The progress of the project is assessed through monitoring and measuring. The project has been divided into sections with specific deadlines that need

to be met. Therefore, it is crucial to appropriately monitor and evaluate each section and component of "Tesco Branding". Monitoring involves gathering information and using scientific procedures to track the project's progress. According to Murch (2001), monitoring requires continuously recording, gathering, and collecting necessary information. It is important for this project that all sections and components are completed accurately and on time.

1. The manufacturing division of "Tesco Branding" holds significant importance as it encompasses key requirements for successful projects. If this stage is properly monitored, it increases the chances of a successfully implemented project that delivers the desired outcomes.
2. Pinkerton (2003) argues that evaluation is the process used to assess project outcomes. Monitoring departments perform assessments that provide clearer understanding of project results.
3. Marketing and consumer response are evaluated through analysis of product sales. Based on these responses and sales, revenue evaluations are conducted.

An important aspect of analysis involves computing the received revenues. A comparison is made between these revenues and the earlier estimations.

The first component of "Tesco Branding" is the manufacturing and creation of the product. This stage encompasses various smaller stages and is considered highly important. According to Moore (2002), these stages include procuring materials from suppliers and implementing logistics-based business strategies to monitor buyer-supplier relationships. In addition, monitoring marketing strategies is crucial for successful branding. Project managers must also oversee the timing and scheduling of processes and assess the achievement of targeted goals. This allows them to determine the project's performance and timeliness effectively.

The upper level of directors will ensure efficient

execution of tasks and responsibilities in all departments, while also addressing any issues that may arise during the monitoring process. The analysis of "Tesco Branding" includes aspects such as specification, results analysis, customer response, and both local and international clients. Tesco's success in increasing sales for its own branded products is noteworthy. It is important to determine which brand lost market share due to "Tesco Branding" through the project's outcome. Both local and international customers had a positive reaction towards Tesco's brand.

Due to strategically enforced schemes, the undertaking achieved the goal of organization by increasing gross revenues and making its own brand in the market while other brands are present.

Grosss Generated

The time that has been given to detect the responses is three months. From the local sales perspective it was seen that since the past three months after the launch of the product the increase in the grosss has been enormous from the sales of the product in the local market and increase in grosss generated from the international markets. The wider market comprised of Tesco loyal clients who had formed a habit of shopping at Tesco. Schwalbe ( 2009 ) argued that based on the analysis that has been carried out, it can be seen that the overall response of the sales of the new product in the market has been positive and there has been an increase in the consumers from the local and the target markets. Thereby here it can be seen that "Tesco Branding" has been successful in meeting the main goals of Tesco, there has been an increase in the grosss and profits with an increase in consumer loyalty. The

increased gross for Tesco mainly generated from the 'habitual' Tesco clients.

The introduction of the Tesco brand resulted in customers solely purchasing their necessities from Tesco, solidifying the company's reputation and image in the market. Through effective pricing strategies, Tesco was able to increase its market share. Moving forward, there is significant potential for Tesco to further expand its presence in the 'brand' market.

Recommendations

There are areas for improvement within the project where certain shortcomings were not adequately addressed. The following recommendations are of utmost importance:

One crucial factor in any project is time. Allocating more time to the project allows for a more detailed evaluation and analysis of its various sections. Furthermore, with additional time, research can be conducted in greater depth, enabling the exploration of better market opportunities. Time plays a significant role in the success of the "Tesco Branding" project. To ensure thoroughness in the evaluation, analysis, research, and monitoring stages, it is essential to allocate more time.

However, by allocating more time to the tasks, one of the main benefits gained is the ability to carry out more detailed result analysis. In addition to time, it is important for the team leaders running "Tesco Branding" to also consider the financial resources required for the project. If additional funds are needed, it is important to arrange for support. With sufficient support and a larger budget, additional tasks can be planned, leading to an improved outcome. In the case of "Tesco Branding", it was observed that no support was obtained. The allocated time for the project was insufficient, resulting in a failure to consider external support.

More capital resources could have been arranged to reach and target

more markets. In order to make the project more successful, it is necessary to approach more international markets for the products. International markets are considered important for Tesco to have a better and improved portfolio, so more time should be given to approach more markets. It is crucial to use proper and detailed strategies for evaluation and monitoring, so more time should be allocated to the evaluation procedures, which will allow for a more thorough analysis.

Report:

The project could have arranged additional capital resources in order to expand into new markets. To increase success, it is essential to target international markets for the products. Expanding into international markets is vital for Tesco's portfolio enhancement; therefore, sufficient time should be dedicated towards approaching these markets. Furthermore, it is imperative to employ comprehensive strategies for evaluation and monitoring. Consequently, additional time needs allocation towards evaluation procedures in order to facilitate meticulous analysis.

An improper planning leads to failures in footings of aims and investings. Some of the processs that Tesco followed through this undertaking are reported below:

• Identification of the need alteration
• Analysis of the demand and the ways it could be responded
• Selection of the most appropriate method
• Selection of the most suited undertaking
• Analysis of the goals of the project against the organization's aims
• Identification of resources for the project
• Provision of the necessary finance

Allocation of appropriate human resource