Advertising agencies often provide the IMC function of comparing their customer’s target audience with the viewer, listener, or reader profile of the communication channel being considered.

Question
Advertising agencies often provide the IMC function of comparing their customer’s target audience with the viewer, listener, or reader profile of the communication channel being considered. The agency is most likely trying to avoid noise problems associated with – Q/A (Question and Answer)

Test Answer

Answer:

a poor choice of medium.

Recource Marketing Final: Ch. 17

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