Coca Cola Vce Business Project Essay Example
Coca Cola Vce Business Project Essay Example

Coca Cola Vce Business Project Essay Example

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  • Pages: 4 (950 words)
  • Published: November 13, 2018
  • Type: Case Study
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The primary objective of this Advanced VCE Business project is to produce a comprehensive report about a medium to large business. The report will encompass the company's goals, ownership type identification, and elucidation of departmental functions within the business. Coca-Cola, a prominent and prosperous corporation established on May 8, 1886 in Atlanta, Georgia, has been chosen as the subject for this project due to its worldwide acclaimed flavor.

John Stith Pemberton, a local pharmacist, invented the Coca-Cola syrup and brought it to Jacobs' Pharmacy. The syrup was tested and found to be "excellent," so it was sold as a soda fountain drink for five cents per glass. When combined with carbonated water, this resulted in a delightful and refreshing beverage. This concept of deliciousness and refreshment still holds true today wherever Coca-Cola is enjoyed. Coca-Cola Enterprises Inc., commonly referred to as the "Company," is the leading global

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bottling company for non-alcoholic beverages. The Company markets, manufactures, and distributes liquid non-alcoholic refreshments within our franchise territories in North America and Western Europe.

The majority of our sales, accounting for over 90%, are attributed to The Coca-Cola Company. Recognized as the leading global beverage brand, they provide a diverse range of products comprising carbonated soft drinks, waters, juices, coffee-based beverages, and teas. The manufacturing and production of these beverages are managed by The Coca Cola Enterprise (CCE), with a primary focus on point-of-sale marketing. Advertising responsibilities fall under The Coca-Cola Company (TCCC). Our company's objectives encompass daily refreshment, maximum efficiency, integrity and fairness in all endeavors, determination, and striving for excellence. Although our corporate headquarters are situated in Atlanta, we maintain a presence in more than 200 countries worldwide

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with an employee base exceeding 5000 individuals.

Coca Cola operates 7 sites, including 6 production lines in Edmonton. These lines produce bottles of various types and sizes using glass and plastic materials. One specific line alone produces an impressive annual amount of 30,000 plastic 500ml bottles of Coke. In the 1990s, Coca Cola expanded to Europe and has since had a significant impact there. The company is privately owned, with TCCC holding a 40% stake while employees own the remaining 60%. At CCE, activities such as bottling, packaging, distribution, marketing and sales, finance, and customer service take place. The mission statement of Coca Cola is to benefit and refresh all individuals affected by their business.

METHODOLOGY

To complete this project, I will gather information from multiple sources including the Internet, Library, and Company Reports. The Internet is an excellent resource for a wide range of information on topics such as mission statements, business objectives, and business cultures of medium to large businesses. Libraries are also reliable sources that provide local as well as national and international business information.

The company report contains information about the company, including its objectives and level of achievement. It also provides details about the directors and shareholders. To obtain a report, one can either send a written request to the companies or directly ask an employee during a business visit.

All businesses have their own set of objectives that they strive to achieve. While these specific objectives may vary among companies, there are generally six main objectives that most companies share. These objectives are listed below in brainstorm format:

  • -COCA COLA'S OBJECTIVES

Coca Cola's primary goal is to prioritize

customer satisfaction over profit.

In my opinion, Coca Cola effectively upholds their mission statement and accomplishes their goals. The company's primary focus has shifted from solely making profits to emphasizing customer satisfaction, as they now have a steady source of income. By embracing this mission statement, the company is capable of instilling a feeling of security in its customers. Moreover, their objective is to provide superior products and outstanding customer service for the direct benefit of their customers. Furthermore, Coca Cola endeavors to make beneficial contributions to both communities and the environment. Their backing of children's football and other sporting events serves as an illustration of how they support communities.

By providing high-quality products, they have achieved success. Last year, 7 of their drinks ranked in the top 25, making them the most successful drinks company. They have proven to be the most popular drinks company. In my opinion, Coca Cola has successfully met all of their objectives.

Engines OF BUSINESSES

There are different types of businesses, including sole traders or partnerships. Only about 25% of these businesses succeed and typically grow into larger entities like private limited companies, multinationals, franchises, etc. Here is a description of the various ownership types for a business:

  • Sole Trader - This type of business is usually established due to reasons such as redundancy, job dissatisfaction, or transforming a hobby or interest into a business. Most individuals who start a business this way do it independently and are referred to as sole proprietors.

A sole proprietorship involves one person who owns a business and has unlimited liability, meaning they are legally responsible for all debts and can have their personal assets taken if

needed. On the other hand, a partnership is a business structure where 2 to 20 individuals come together to operate for profit. It can be easily established and can be identified by the names of the partners or a trade name.

Partnerships and limited companies both have unlimited liability, like sole proprietorships. However, a limited company provides an alternative to partnerships. In a limited company, shareholders own the business and directors manage it. The owners of a limited company are separate from the business itself. Unlike sole proprietorships or partnerships, limited companies have limited liability. This means that if the business fails, owners only need to repay their investment in the business. Personal assets are not at risk; only the assets of the business can be seized.

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