Internet Market Research Essay Example

stated that the majority of car buyers, specifically two-thirds, utilize the internet for research before making a vehicle purchase. In 2004, Chrysler increased its budget for internet advertising by 20% (Chrysler History, 2010). This data indicates that Chrysler views internet advertising as more profitable than other forms of advertising. Online campaigns (2010) emphasize how internet advertising allows for high interactivity and engagement, resulting in meaningful brand experiences. Additionally, approximately 60% of individuals use the internet daily, highlighting its significance in human activity.

In the United States, high-speed internet connection is available, and Americans are spending up to 30 percent of their time online for various activities (How the internet is changing advertising and marketing, 2010). Internet advertising offers a cost-effective and efficient way to promote services or products. Recent data shows that compared to TV, radio, or print media, internet advertising generates higher response rates and requires lower ad expenses (Online campaigns, 2010). This can be attributed to the larger customer base and their availability. Many customers have jobs on which they rely for their livelihoods.

The Advantages of Internet Advertising vs. Traditional Advertising (2010) states that internet advertising offers several benefits compared to traditional advertising. People have limited time for TV shows or ads, making internet advertising more advantageous. Moreover, it is less costly than TV advertising and provides greater exposure than radio advertising. Notably, the internet functions as a virus by rapidly spreading information among individuals.

The internet is an effective tool for rapidly spreading messages to a large audience (The Benefits of Internet Advertising, 2010). For instance, on platforms like 'Facebook', interesting content can be shared between users, resulting in widespread dissemination. The internet serves

as a powerful marketing tool that allows businesses to reach and engage with customers. Therefore, internet advertising is essential for building a valuable customer database.

Direct marketing is facilitated through one-on-one communication, which can be easily achieved online. Internet marketers are able to gain valuable insights into customer preferences for products through online campaigns (Online campaigns, 2010). The online behavior of consumers can be quantified, monitored, and analyzed unlike mass media. In today's marketplace, there are countless products available, each with their own unique advertisements. Internet advertising is easily recognizable to consumers and helps promote and establish a special presence in their minds.

According to The Benefits of Internet Advertising (2010), online ads are more efficient than other forms. Investing in internet advertising doesn't require a large sum, as creating your own can be done with a small budget. Websites function as virtual shops, enabling businesses to remain open round the clock. Internet promotion boosts business popularity and offers low-cost opportunities for customer growth. The Role of internet advertising and marketing (2010) stresses the importance of strong branding for Chrysler to make a lasting impression on consumers and build confidence in their products.

Using internet advertising allows business startups to easily locate potential customers and establish their positioning. Unlike traditional shops that incur high costs for advertisement, internet advertising reduces marketing expenses. Consequently, Chrysler is transitioning from traditional television advertising to contemporary internet advertising.

Expanding their fame among the population is advisable and worth considering for companies.