Sales Promotion Techniques Essay Sample

manufacturer may also aim to enhance their visibility to retailers through three methods: trade shows, promotional merchandise, and increasing industry visibility.

Trade shows are events held in large convention centers where makers display their merchandises to retail merchants. These shows provide an opportunity for makers to showcase their latest and greatest products. For instance, a yearly technology convention is held in Las Vegas for this purpose. Promotional items, such as jerseys or ink pens with company logos or catch phrases, are given to retail merchants who use the products.

Not only does this satisfy the retailers, but it also serves as advertisement for the company. There are multiple examples to support this claim. Glock provides gun sales representatives with branded training apparel, which effectively promotes the company as the representative appears to endorse their product.

Push money refers to incentives given to salespeople to encourage their efforts, which can take various forms such as free trips or even cars. By providing such promotions, sales teams are motivated to push specific products. For instance, an electronics store employee who manages to sell the most Sony televisions in a particular month may be rewarded with a complimentary trip. As a result, all staff members become more focused on selling Sony televisions.

There are two marketing techniques that target consumers: price-based sales promotions and eye-catching sales promotions. Price-based consumer sales promotions may take various forms, including vouchers, discounts, and price cuts.

Loyalty plans and bonus programs are effective when utilized properly but may not be well-received if offered too frequently at regular price. Personally, I believe the loyalty plans and bonus programs are the most favorable ones available.

The loyalty programs provide a

complimentary item after making several purchases over a period of time. To receive discounts, I possess membership cards from various stores I frequent. For example, I have a Dicks Sporting Goods card, and when I spend a specific amount, I am eligible for a 50% discount on one item. This incentive encourages me to continue shopping at that particular store to receive the discount.

Various tactics can be employed to generate excitement and interest in a company's product through attention-grabbing consumer sales promotions. These may include competitions, sweepstakes, premiums, samplings and point-of-purchase promotions.

Merchandise organization and cross-promotion are common techniques that most people are familiar with. A prime example of using premiums to incentivize purchases can be seen in the prizes found in Cracker Jacks.

Sampling can be exemplified by traveling to the food market and getting a complimentary cookie at the bakery. Upon visiting the food market, you may witness a television advertising various products, an example of point-of-purchase promotion. Endorsement of a product or brand by a celebrity is known as product placement. If the company succeeds in persuading said celebrity to utilize and endorse their product, enthusiasm will generate, and everyone will desire it.

Cross-promotion involves the collaboration of two companies to offer a joint publicity. An example would be Monopoly and McDonald's combining their game promotions. There are numerous techniques that companies can use to promote their products and everyone is eager to sell their merchandise currently.

With the current difficult times, the usage of various techniques in shops has become ubiquitous, with hardly a few steps taken without encountering them. There is an increasing expectation of new promotions every day as a result

of this trend. [University of Phoenix Custom Edition e-Text]. Retrieved February 15.

Introduction to Marketing course was taken at Axia College in 2008, as part of the curriculum for MKT/230.