Bear Creek Golf Range aimed to establish itself as a professional golfing center exclusively managed by professionals.
"The company's focus was on providing high-quality training and service to dedicated golfers. It also aimed to offer upscale amenities that set it apart from typical facilities. However, Bear Creek faced early financial difficulties that hindered its original plans. These issues, along with other obstacles, prevented Bear Creek from reaching its target utilization rate of 33% and instead struggled to operate at a disappointing rate of 20%. The main challenge: Despite establishing itself as a professional golfing venue for serious players, Bear Creek encountered various problems."
Despite facing numerous challenges, Bear Creek still struggles with a low usage rate of 20%. This low usage rate affects the company's future profitability
...as it is unable to capture its fair share of the golfing market. In comparison to its major rivals, such as Greenbrier with a usage rate of 35%, Bear Creek ranks last.
Golfarama has a price reduction of 33%, as do two other golfing ranges. By calculating Bear Creek's breakeven point, it was found that Bear Creek needs a usage rate of 33%, which is equivalent to an average daily rate of 105 clients. This raises the question of what Bear Creek needs to do in order to improve its usage rate from 20% to a level where its future profitability is no longer uncertain. It is suggested that Bear Creek expand its target market to include college golfing.
This solution focuses on creating a professional golfing installation which will attract more teams. As a result, its reputation and brand will be boosted by its association with successful college programs. Thi
"free advertising" will complement the paid advertisements in magazines, newspapers, radio, and television that Bear Creek should be using.
All the mentioned advertisements will improve its daily usage rate and ultimately its profitability. Bear Creek can promote its professional management, golfing facilities, and golfing equipment to colleges with golf teams. Additionally, Bear Creek can capitalize on colleges without their own campus facilities by leasing their facilities to these colleges.
Bear Creek has the option of utilizing managers and colleges to enhance their facilities and events. Additionally, Bear Creek could explore the possibility of hosting and improving its own tournaments.
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