Advertising Is Legalized Lying Essay Example

advertising.

An advertisement on the television, such as Cross Crunch, shows how to achieve a beautiful abs quickly. This advertisement uses a fantastic, good-looking, energetic and young model face. According to me, the criteria for which she was hired were her perfect body structure, her physical qualities and appearance, and the irresistible smile on her face. The intent of the advertising company was to find an ideal body image to assure the audience of the positive effect of the product and attract them as potential customers.

This advertisement has a tendency to point out quickly the achieved results and guaranteed satisfaction of the customers. It is a thoughtful purposed in the sale of any advertised products in the commercial world. Moreover, people are more likely to purchase the product, if there is added effectiveness and easy appliance, cheap price and good face to it. However, reporters have said that such products mentioned above are likely to be ineffective for many people. Advertisers deliberately use words to overly influence consumers. In some cigarette advertisements, they say they are selling addictive free cigarettes.

For instance, WINSTON Cigarettes brand, the ad promotes to people of so-called addictive-free brands like American Spirit. This is definitely intended to attract the smokers, and this type of advertisements should be erased from media. In fact, I strongly suggest that this brand should not be sold in markets as it might encourage people to purchase it. Since the ad says "addictive-free" cigarettes, they thought it advertisement. In our common sense though, even to smoke any addictives-free tobacco do not mean a safer cigarette, because it is still smoking anyway.

Furthermore, it is proven

by the cigarette market value ranking that 2. 9 percentages used most often on Winston brand. American Cancer Society concludes that every cigarette definitely contains nicotine, which is the addictive drug, found in substantial mounts in all forms of cigarettes. Although advertising is one of the assets in the development of a countrys capital inflow and the future progress of a company, I believe that it is not a very honest way to make money on the behalf of deceived customers.

The advertising company argues that it is how they do their business and where they get their income from, whether the product they are selling works or not. I think there should be better ways of exhibiting the products and convincing the customers that it really works. It is extremely unreasonable to create unrealistic images of products in order to sell them t a higher price on the market. Unfortunately, that is how the present reality functions on the market level, and there is a little possibility to be changed in the near future.

It all comes toa personal level of reasoning and choosing how, where and what to sacrifice in order to obtain a possession over certain items or commodities. In conclusion, advertising uses many tricks to take advantage of their trade. There are many strategic ways in which advertising could fool people. In addition, the advertiser might pretend that the product they are advertising is "something else", it s possible they are only playing tricks to profit.

However, I still think that the model plays an important role in advertising, because they are the key to attract interest. It is the way

they influence by giving the false impression that the product is beneficial. From what I have mentioned on the body paragraphs, a little thought will lead us to notice that if an advertising business had mentioned the bad effect of their product in advertising, they would have faced bankruptcy. I would like to give a wake up call for online shoppers: do not expect too much of advertisements that sound too good to be true!