Research Proposal Free Essay Example

it founder member The Hong Kong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe. Its headquarters is at London. 4. Rationale for the Chosen Topic As a marketing student I felt the need to understand how business works globally and domestically and what are the different factors I need to understand how to run a business successfully in different market situations.

I have chosen the topic ‘Global marketing versus Domestic marketing-a critical evaluation’ as my research area to understand • The complexities of business • Competitions that is existing in Global and Domestic market. 5. Research Objectives Scope and concept of marketing is very vast. In this globalised world to understand the complexities of marketing is very important. Domestic markets face many threats from global players and also on the same time it is difficult for any global companies to enter into domestic markets as the taste and preferences of customers, differ from country to country.

In this research the researcher will try to understand how complex these environments are and how it responses in the present scenario and how HSBC BANK PLC is able to adapt to various market conditions especially in regards to U.

K market. 1. To know how HSBC Bank Plc was able to cope up with uncontrollable elements in different marketing environments around the world. • Social factors • Economic factors • Cultural factors • Political and Legal factors • Technological factors 2.

To understand the competitive strategy of HSBC bank and how it secure particular competitive advantage over competitors in the market.

3. To understand the marketing mix

adopted by HSBC globally. 6. Literature Review In this research Keegan (2004) is extensively used. In his book “Global Marketing management” he has clearly mentioned what is the difference between domestic and global markets. Also of Drucker (2004) is also used as clearly mentions what is the different kinds of environment that affects the business (external).

To understand how firms can gain competitive advantage in global scenario Porter (2008) is also used widely in this research. As Porter's 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it, the forces inside the industry (micro environment) that influence the way in which firms compete, and so the industry’s likely profitability is conducted in Porter’s five forces model. Porter suggested that the intensity of competition is determined by the relative strengths of these forces.