TreadsOfFate (ToF) begins online operations in August, 2012, to offer a wide selection of women-only shoes to customers nationwide. ToF also has a unique business model that allows them to have an extensive selection at the cost of only stocking one size per style.
TreadsOfFate’s projected total sales for the first year of operations are Php1,200,000. Sales are projected to increase 10% annually for the next three to five years. TreadsOfFate expects to break even in the first year and be profitable in the second and remaining years.
The market for sandals, doll shoes, high heels, and stylish shoes is growing a a rate of 10 percent annually. TreadsOfFate has three major competitors, which is Nordstroms, Saks, and Vans. Because each of this major competitors, which only has a 30% share of the market, ToF believes that the market is underserved. Our focus on crea
...ting a product-based online store whose primary goal is to exceed customer's expectations gives us a competitive advantage in this marketplace.
Our potential customers are 1) Teen-aged girls, 2) Women interested in high-quality, fashionable, and stylish footwear, and 3) Professionals who will purchase shoes for their workplace, as well as for leisure time. With its roster of 6 highly experienced group of IT Experts and Business Managers, ToF is prepared to offer specialized services to each of these three potential client markets.
With a top management team and advisory board, an easy-to-use Website, and a strong marketing plan, ToF is poised to exploit our wide selection of high-quality, stylish, and fashionable women-only shoes.
Business Description
TreadsOfFate.com is a privately-owned provider of high-quality, stylish
and fashionable women-only shoes. Created in August, 2012 as a partnership, TreadsOfFate will be able to offer a wide selection because they will only have one size available per style. This one size is used as a demonstrative model. All other sizes are. TreadsOfFate has a wide selection of sandals, doll shoes, high heels, and stylish shoes.
Our mission:
Provide customers with an upscale selection of women's shoes and outstanding customer service. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
- Chief Executive Officer essays
- Convenience Store essays
- Firm essays
- Training And Development essays
- Unilever essays
- Variable Cost essays
- Virgin Group essays
- Bargaining essays
- Entity essays
- Pest analysis essays
- Advertising essays
- Audience Theory essays
- Competitor Analysis essays
- Consumer essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Promotion essays
- Promotion And Marketing Communications essays
- Retailing essays
- Trademark essays
- Anheuser-busch essays
- Brands essays
- Detergent essays
- Product Placement essays
- Research Design essays
- New Product Development essays
- Advertisement essays
- Brand essays
- Sales Promotion essays
- Advertising campaign essays
- Consumer behaviour essays
- Offer And Acceptance essays
- Wal-Mart essays
- Discover essays
- Business Analysis essays
- Business Plan essays
- Community Development essays
- Competition essays
- Effective Leadership essays
- Leadership Styles essays
- Mission Statement essays
- Negotiation essays
