Daiso Background Essay Example

items at a much affordable price. Be it woman, man, children and teenagers. As Daiso offered a huge variety of items, from home basic like plates, bowls, to clothes, like singlet, socks, underwear, ties, and to gardening item, pets, tidbits, arts basics, and etc. It’s just like a $2 mega mart. So my point would be that, the two main groups of consumers for Daiso would be just “YOU AND ME”. Factors of which may influence the buying decision of product -Affordable. Eg. $2 for a pot, $2 for broom, $2 for yarn, $2 for shopping bag, $2 for pillow, $2 for slippers)

• Wide range of items (egg. babies’ stuff, knives, wig, cosmetic, facial mask, canned food, drink, tie, sunglasses, pots, decoration flowers, handicraft)
• One stop shop. (The lazy consumers like me, really hate to travel to different places to get things right, so Daiso, seriously save the trouble. )
• Japan Brand (Because Daiso is a Japan Brand, people would just group it with the “affordable” group instead of the low class name “cheap”? Though 40% of the product is made in China. Accept Nets. Also the credit card (for some other countries)
• Quality (so far, Daiso’s item has not disappointed me with the quality, so I assume this would be one of the factors which others visit Daiso too. )
• Island wide (7 stores, and the upcoming 8th in Singapore)

Marketing management orientation

As the product were mainly from China and Malaysia, and since, Daiso, has a huge number of outlet worldwide(roughly 3078 stores), they would be producing a huge or in fact massive amount of goods to be distributed in these places, so in fact

the cost price would be lowered.

Since cost price is being lowered, Daiso could then offer an affordable price, and in fact, they wouldn’t need to spend hundreds and thousands on promoting the stores, as there’s a huge selling point, and often, people would just spread verbally or through internets when they found a good bargain. So in fact, this is why Daiso could survive despite of the fact that they are selling items at 2bucks! Also the I’ve mentioned in earlier part, Daiso is like a megastore, they focus on customer’s need and wants, be it hobbies(handicraft), home(plates, bowls), clothes(singlet, tee shirt, tie), footwear(slippers), and etc.

At the same time, Daiso do consider on the location of the spot, like Ion and Dhoby Ghaut for the huge traffic flow, IMM, Rivervale mall for the neighborhood. Thus, I could conclude the success of Daiso has got to do with the Huge range offered, affordable price, location, quality, brand name, Point of origin, and the guts to explore to set up 3000 outlets, this should be why DAISO succeed and survived.